Bourjois cosmetics: features and description of the range

Old-timers of the cosmetics market are still at the top, not giving way to younger companies. The brand with a capital letter is Bourjois. We will tell about its history, approach to the creation of products, its distinguishing features and rich assortment.

Bourjois is a legendary French brand that has been at the top of the international luxury cosmetics market for nearly a hundred and a half years. The products of this company are used by everyone who can afford it. The best models of the world wear Bourjois makeup, professional cosmetologists note not only the outstanding quality of the French brand, but also its safety for any, even the most delicate skin.

There is a legend that the creator of the brand was a French actor who was able to create blush that did not go out of his face during difficult acting everyday life. It was from this actor that Alexander Bourgeois acquired the company. Other sources claim that Bourgeois himself founded the company. However, it is only important that he was able to make Bourjois a leading brand in the world of cosmetics.

But Bourjois cosmetics stands out primarily because from the very beginning it combines high makeup resistance, soft shades and safety for the skin.

The desire to solve this problem was visited by Alexander Bourgeois when he met Sarah Bernhardt, the famous French actress. It was then that the entrepreneur got the idea to create light and harmless cosmetics, which he subsequently presented to Sarah.The main distinguishing feature of Bourjois cosmetics is its high-class French quality. All original brand products are created in only one country - France. All laboratories and production centers are also located there. All products bearing the proud name of Bourjois and made not in France are an absolute fake.

The traditional approach to business and the preservation of many of the company's initial features, such as the use of rounded packaging, does not prevent Bourjois from keeping up with the times and taking into account all the innovations of the industry. Up to 150 types of cosmetics are produced annually, and the palette of decorative cosmetics has more than 350 different shades.

Bourjois produces a huge variety of cosmetics, covering with its offer any needs of its customers.

Over its long and eventful history, the brand managed to create a variety of professional product lines for the care of hands, face, eyes and lips.

• Shadows have a rich assortment of palette and consistency. Among them there is a choice for every taste: matte, pearlescent, satin, silk, dry and liquid. And each of the options stands out for its high resistance throughout the day, as well as the naturalness of its composition.
• Carcasses also have a rich selection of shades. It is worth noting the convenient shape of the brushes and the unusual packaging design.
• Foundation creams Brands are rightly considered one of the easiest and safest. They hold well on the skin throughout the day and do not cause discomfort.
• Powder - pleasant and convenient to use. They perfectly eliminate skin imperfections and smooth colors, providing a harmonious look.
• Lipsticks Available in all possible forms. Moisturizing the delicate skin of the lips, glossy, matte - each beauty will find lipstick to her liking.
• Lip gloss also popular. The recently launched range of plain water is attractive for its resistance to heat and for being non-sticky.

Bourjois has a number of major collections that are especially popular with consumers.

• Delice Couture Series. A series of products in gold and purple hues. Ideal for the realization of memorable unusual images that attract the attention of others.

• Look Clubbing Bourjois Series. It is for those who love bright nights and noisy clubs. The series is rich in bright shades, lipsticks and powder that gives a tan.

• Series “Desire of the Sun”. Summer choice for hot weather. The pleasant light texture of cosmetics does not fill the pores of the skin, allowing it to breathe freely in hot weather. Makeup has excellent durability and lasts throughout the day.

• Retro Style Series. The most classic line of Bourjois. It is notable for products that the brand has used since its inception. The vintage packaging of this line is also highlighted.

Bourjois is a well-known global brand of cosmetics with a very long history, during which time it has earned a lot of fans. The vast majority of people who have ever used brand cosmetics express their full satisfaction with brand products. How relevant is the cosmetics of the French company, customer reviews will tell, on the basis of which a number of advantages and disadvantages are highlighted.

The advantages of Bourjois cosmetics are.

• Convenience. Makeup is very convenient to use. Manufacturers make sure that their products are easily applied and removed from the face. Many users note this brand feature, emphasizing that these funds are allocated against competitors.
• Security. The products are non-toxic and consist of natural products, which from the very beginning is their integral feature. The manufacturer still follows the principle of supporting healthy skin for its consumers.
• Lightness and durability. Decorative cosmetics brand has excellent resistance for many hours. At the same time, the applied makeup does not clog the skin pores and allows it to breathe freely.
• Quality. High-class French quality has won the sympathy of users, which they repeatedly noted in their reviews. Decorative Bourjois cosmetics do not crumble and do not blur.

Bourjois cosmetics also have disadvantages.

• Specific packaging. Not all users like the fundamentally rounded packaging of Bourjois products, which they have repeatedly noted. Many find them uncomfortable and not very practical.
• High price. Not every product can compete with Bourjois. The high quality of their cosmetics is worth a lot, and taking into account long-distance transportation and a high-profile brand, high prices do not surprise.

Bourjois cosmetics overview see below.