Benefit Cosmetics Features

Benefit - This is a well-known cosmetic brand that many women are familiar with. This brand produces high-quality products in creative packaging that immediately stand out in the window. Before buying, every woman should get acquainted with the features of cosmetics, its properties and the proposed range.

Benefit cosmetics history begins in the last century, in 1976. The opening of the first store took place in San Francisco. The store was called an exclusive cosmetic boutique, because all the products in it were more like confectionery than cosmetics.

Sisters Jane and Jean Ford worked on an unusual assortment style. He immediately attracted the attention of the audience, thanks to him the brand was easily recognized among others. It is worth noting that the very name Benefit cosmetic line was received only in 1990. The name has Italian roots. The word Bene translates as "good" or "good." Initially, the cosmetic boutique was called Face Place.

During one of the interviews, the sisters admitted that their plans did not include the opening of cosmetic shops.

Relatives to many things are used to treat with simplicity and ease. It is believed that such an attitude to life is the main secret of brand success. The sisters themselves said that laughter is the best makeup.

They decorated the working site of the company with humor, humorously engaged in advertising and product packaging.

In 1999, the trading network received a new level. At this point, there was a merger with LVMH Louis Vuitton.In Bloomingdale, the company also opened its own personal cosmetic bar, where all visitors were consulted by a professional makeup artist. Everyone who came to the bar could get help in choosing the right products and left with useful purchases.

Features Benefit Cosmetics are as follows:

• unique retro packingdue to which cosmetics cannot be confused with other cosmetics;
• every product has original name;
• decor cosmetic boutiques look similar to a pastry shop;
• cosmetics endowed natural shades which are ideal for natural makeup.

The manufacturer of this brand will not offer its audience bright colors, pencils of all kinds of colors, as the cosmetic line is aimed at naturalness, freshness and naturalness. However, in the list you can find bright tools that will help hide skin imperfections.

Many women pay attention to the original names of cosmetics, with the help of which phrases are played, or simply the name looks ridiculous. For example, a balm that aims to reduce pores is called the POREfessional. In this case, the words “pores” and “professional” were beaten. In the FakeUp concealer, the purpose of the drug is played out, which is to eliminate the shortcomings.

However, despite such a humorous attitude, the production process of cosmetics in this company is carried out in all seriousness. A thorough approach is confirmed by annual victories and brand nominations in various competitions. Each stage of production is controlled, as product quality is the main aspect of the cosmetic line.

Benefit cosmetics are endowed with useful properties, thanks to which the brand is in great demand among the fair half of humanity.

Pigment for lips and cheeks is popular, characterized by increased resistance. The manufacturer called this tool Benetint. The cosmetic product is a translucent liquid, which is easily located on the skin and gives it a pink tint. The pigment dries very quickly, therefore, it must be applied quickly.

There are several shades of pigment, so Each girl will be able to choose the most suitable option for herself.

They're Real! - This is an lengthening mascara that divides the cilia among themselves and gives them length. A mascara brush is considered specific, which not every girl is able to appreciate. However the manufacturer rolls out Roller Lashwhich is endowed with a more comfortable brush. The effect of the cosmetic product lasts for 12 hours.

For eyebrow care created Gimme Brow tint gel. Among the ingredients are microscopic fibers that add volume to the eyebrows. Cosmetics are characterized by water resistance and durability, 3 colors are available to customers.

Many makeup artists were able to evaluate the effectiveness Moisture Prep. Apply the drug before moisturizing cream. It helps to cleanse and smooth the skin. The composition of the product contains vitamin E, extracts of aloe, yeast, oats and meadowsweet, so that it has a brightening and soothing effect.

Hoola Powder, characterized by a matte bronzing effect - this is the most demanded brand products. With its help, you can sculpt or simply give the skin the effect of a light tan.

Qualitatively correct skin imperfections concealer Boi-ing. It can be used for the area under the eyes, glossing over age spots, along with other disadvantages. The manufacturer implements 5 shades.

As described earlier, Benefit is a unique cosmetics that immediately stands out among other cosmetic lines. This is due to its unusual design and fun packaging.

Manufacturer offers wide assortment, among which each customer will be able to choose all the items necessary for their goals. On sale there are powders, lipsticks, liquid gloss and highlighters.

Each package looks similar to a box or a candy wrapper.

You can’t be silent about the Crescent Row line, which is represented by toilet water with funny and intricate names. The assortment consists of Laugh with me LeeLee, Something about Sofia, Maybe baby.

Unfortunately, Benefit cosmetics are often faked. For this reason, each buyer should know how to distinguish original products from counterfeit ones. To do this, pay attention to a few points.

Packaging is what the buyer should look at first. Most unscrupulous manufacturers do not think about the appearance of the package, which immediately catches the eye. A number of parameters must be taken into account.

• Sticker. In the replica, it is uneven. For original cosmetics, the sticker will be perfectly aligned. If inconsistency is noticed, you can safely say that this is fake.
• Damaged, wrinkled, and sloppy packaging should not be purchased. Similar properties also belong to the category of fakes.
• The color scheme of the box also needs to be paid attention to. The copy will have a darker or lighter shade. Some fakes may even have a completely different color scheme. And also a fake after opening is characterized by irregularities and may show adhesive residues.
• The back of the package must contain a double sticker that reflects product information. If there is no second layer, then a fake is purchased.

If the counterfeit is made very high quality, you can pay attention to the inscription: The inclination and font must comply with the declared. Typos should also not be.

In addition to packaging, you can pay attention to condition of accessories. For example, brushes should have splendor, uniformity. The hairs will have the same length.

Benefit cosmetics overview see in the next video.