In the market of hair cosmetics, Italian manufacturers have proven themselves well. And this is not surprising, because in Italy more than 100 brands producing professional care products are registered, one of the most popular is Barex italiana.
Let's try to figure out why this brand is so remarkable, and why it is in demand among Russian customers.
About Brand
Barex italiana has been operating since 1967. The founder, Sergio Bayesi, initially sought to produce natural and effective drugs. Today, the company is run by Carlo Bayesi, a chemist by training. The brand has its own laboratory where each product is developed and tested. The studies of specialists are aimed specifically at the health of hair, therefore, in the recipe they use mainly natural components, such as extracts and extracts of medicinal plants. Each product of Barex italiana is based on its own research.
Company Features
The cosmetic brand Barex italiana has long been popular in many countries, for several reasons.
- Brand products are valued for their eco-friendly composition. The absence of parabens and perfumes allows you to achieve a visible effect without damaging the hair. Raw materials for obtaining herbal extracts are certified, carefully selected and processed, thanks to which the manufacturer manages to maintain a maximum of useful substances in the composition.
- Having our own laboratory allows the company to continuously improve the formulation of its products.
- The manufacturer works in a narrow specialization, so he has the opportunity to take into account every little thing and develop a line for all occasions.
So, Barex italiana is a brand with a long history and reverent approach to the formulation of its products.
Product Overview
In the assortment of the company Barex italiana 12 rulers, we will consider them in detail.
Aeto botanica
This series of products is aimed at treating damaged hair and caring for the scalp. The products of this line are produced in jars of olive color. The composition used extracts of wild plants from all over the world. The components involved in the formulation have a pronounced therapeutic effect. The line includes:
- firming bamboo shampoo;
- bamboo balm with hibiscus;
- bamboo mask with mango;
- firming serum;
- rare plant oil extract for damaged scalp.
Russian customers especially liked the nourishing hair wrapping mask. It is based on a powdered mixture of medicinal herbs such as marshmallow, soy, alfalfa, arnica and barley.
Contempora
A line for professional care and styling. At the heart of the oil means different fruits and berries. This series is often used in their work by hairdressers and stylists, it includes:
- smoothing products from the Shining Velvet series;
- shampoo and conditioner to enhance color;
- universal products for all types of hair;
- shampoo, conditioner and spray for volume with sea buckthorn and cucumber oils;
- shampoo and mask with sea buckthorn and mango oils;
- bleaching powder with a vitamin complex and a mixture of 7 sugars;
- serum spray "Liquid crystals";
- volume mousse;
- super strong fixation varnish.
The products of this series help to achieve an instant effect without harming the hair or minimizing it if bleaching and styling are necessary.
Joc care
This line includes care products, and also styling and styling products:
- smoothing products with magnolia and flax seed;
- shampoo, balm and mask with aloe and avocado for thinned hair;
- shampoo with medicinal herbs;
- shampoo with a white water lily and nettle;
- a series of "Perfect Curls" with a Florentine lily;
- reducing agents with argan oil and cocoa beans;
- amino acid spray lotion.
Separately, it is worth noting the cream "Perfect straightening." It envelops each hair, creating the effect of lamination, and also protects the strands from drying out during the styling process with a hairdryer.
Joc color
This is a series of cream paints with plant extracts and panthenol with a wide color palette. It is designed for persistent and safe hair coloring. Among the active ingredients of cream paints are jojoba oil and wheat. The range includes oxygenants with a gloss effect, as well as a complex of extracts from herbs.
Joc cure
The products in this series are focused on the care of problematic scalp. Among the active ingredients are extracts and vitamin complexes. The line includes:
- sedatives with calendula, marshmallow and immortelle;
- remedies for hair loss with ginger, cinnamon and vitamins;
- dandruff shampoo with Irish lichen;
- cleansing shampoo with white nettle extract;
- exfoliating gel with witch hazel.
Also in the lineup is a dandruff serum that includes the essential oils of lavender, eucalyptus and sage. In a box of 12 ampoules, designed for a month of therapy.
Joc wave
This is a universal system for styling and styling. It does not contain harmful components, making it ideal for thin and dry hair. As part of proteins and amino acids. There are only two products in the line at the moment: a lotion for long-term styling with peptides, a mallow extract and cashmere proteins, a neutralizer.
Olioseta Oro Del Marocco
The active ingredient in the line is argan oil. Moroccans have long been using it not only for cooking, but also for skin care. The composition of argan oil is rich in amino acids and vitamins, which enhances the protective functions of hair and skin. As part of the line:
- nutrients with argan oil and flaxseed oil;
- shower gel with oriental aroma;
- safe staining system;
- a series of care and modeling products for all hair types “Morocco Gold”.
For light and bleached hair, the brand developed a blond oil that improves their structure, making curls soft and docile.
Olioseta Oro Di Luce
This line of care and modeling products with silk proteins and flaxseed oil. The product contains no sulfates, parabens, sodium. The series was created to enhance the natural shine, it includes:
- shampoo shine;
- shine mask;
- modeling and regenerating fluid;
- liquid crystals;
- thermal protective cream;
- shine wax;
- wax fluid;
- concentrate.
For instant hair restoration of any type in the series, a two-phase spray with proteins is presented.
Permesse
The range includes cosmetics for care and coloring, including:
- for blondes (shampoo, balm, milk);
- a wide palette of persistent cream paints;
- means for removing color and discoloration.
Of particular note is the popular yellowness shampoo with pansy extract and a UV filter. Thanks to him, you can easily get rid of unwanted copper and yellow shades on colored curls, in addition, he restores the vitality of thinned hair and makes them shine.
Superplex
This series is designed to gently bleach hair. It included:
- shampoo and balm keratin-bonder;
- shampoo and conditioner to give a cold shade;
- restorative shampoo and balm.
Moisturizing spray conditioner will help smooth hair quickly, and with frequent use it improves hair strength, preventing brittle hair.
Uniblend
This is a line of direct coloring pigments. They can be used independently, as well as added to shampoos, balms or masks. It is easy to experiment with them, mix with each other, since staining has a temporary effect.
How to distinguish a fake?
High-quality Italian products are often faked by unscrupulous manufacturers. By law, the inscription Made in Italy can be applied only to those products that are produced directly in Italy. But the creators of counterfeit and here found a loophole. To avoid trouble, use a few tips.
- Read the label Made in Italy carefully. It should not contain extraneous characters, such as dots and dashes.
- Inspect the packaging; fakes often use low-quality ink that spreads. Before going to the store, you can download the product picture on the manufacturer’s official website and focus on it.
- Suspiciously low price can also be a sign of fake.
Do not hesitate to ask the seller for certificates of conformity, because Italian cosmetics Barex italiana are premium products that cost a lot of money.
Presentation of the innovative Barex Italiana Spa Color paint system in the video below.
