Avon Cosmetics: Brand Information and Assortment

Avon cosmetics is 130 years old, it is known in most countries of the world. The secret of the company's popularity is simple: these modern products combine high quality and reasonable price - the most important components for consumer demand. There is another aspect - the effectiveness of products, it is she who makes Avon cosmetics a favorite for many women.

The California Perfume Company, which became the progenitor of Avon, was founded by David Mack Connell in 1886. At that time, he was quite successful in selling books. Change the occupation he was inspired by customers. Struggling with requests to bring perfumes along with books from the city, the women gave Connel the idea to establish their own perfumery. The entrepreneurial David was 28 years old when he rented a room with an area of ​​only 60 square meters and organized the release of his first perfumery. Five floral scents immediately appealed to women.

Success inspired the young man to the next step. He rented a room of 300 square meters and founded the Suffern laboratory, not even suspecting that in a hundred years the territory of perfumery production would increase hundreds of times. By the end of the 20s, it became clear that the name "California Perfume Company" was outdated, since the products had long gone beyond California. In 1929, a new production line was opened called Avon. This name Connell borrowed from the beautiful Avon River flowing in England, and in 1939 the company officially became Avon Products Inc.

The company opened its first representative office in Europe in Great Britain in 1959. It was a timid international experience.The company was represented by only three consultants with 80 company product ratings. But the British quickly appreciated the excellent quality of cosmetics and its loyal value. It took only 7 years for the company's products to become popular in many European countries. Cosmetics came to Russia in 1995, and in 2004 already 50 million women in our country were buyers of miracle cosmetics. Today, Avon is a giant concern that has grown around the world with its plants and laboratories.

A large number of chemical scientists are working on new product development, so Avon always expects a new product that embodies the latest achievements in cosmetology. Expectations are always true. It was Avon who first began to use ANA acids in her creams, she owns the ideas of using vitamins A and C in anti-aging drugs.

Unusual formulations of moisturizing creams, based on H2O Power technology, provoking cells to use their own moisture. This helps the skin to have a fresh look even in extreme heat. Such drugs protect the skin well from the effects of the external environment. The company has many patented developments of cosmetics with a rejuvenating effect. By the way, recently they have been especially popular. Korean developments from Avon, the unique compositions of which they keep secret.

Avon cosmetics amaze with its rich assortment created for different categories of customers - women, men, children. Her list includes not only cosmetics, but also related ones - brushes, gloves for procedures, jewelry, accessories, bags, even sets of company clothes. Consider what types of cosmetics the company provides to consumers.

It’s difficult to give advice here, everyone has their own ideas about the perfect smell. When choosing a fragrance, you should use testers. Do not bring the probe close to the nose, as any smell will seem harsh. Avon Cherish - a light fresh aroma of flowers and fruits, it does not open immediately, but after a while. It contains both sweetness and sourness. There is no sugaryness in the smell, only warmth and peace.

It is created in such a way that cosmetics products can complement each other and create a harmonious make-up. It should be remembered that the day and night image are noticeably different.

• Perfection eyebrow set. Two shades are involved in the formation of eyebrows. Pencil and eyeliner will create a clear line of eyebrows, emphasize and designate the eyes, give them a special highlight.
• Lipstick "3D volume". The creamy structure of the lipstick perfectly covers the lips. It contains bright colors, creates volume, moisturizes and nourishes the surface of the lips.

This is a caring cosmetics, including creams, oils, cleansers and healers. It allows you to keep your skin in good shape, maintains water balance, works as a means of preventing wrinkles, and prevents aging.

Anew Rejuvenate The cream contains natural ingredients, suitable for women whose skin has just begun to wither, helps fight the first signs of aging, helps to maintain elasticity, beauty and youthfulness of the skin.

Men's skin care line compares favorably with products of other brands, has its own effective features. The composition of gels and creams includes vitamins and herbal ingredients that positively affect sensitive and susceptible skin.

Shaving Gel “Soft Care”. The gel contains extracts of chamomile, aloe, as well as vitamin E. It moisturizes, nourishes, softens the skin and protects it from irritation during shaving.Provides optimum glide to the razor.

Avon baby products are made by European standards. Much attention is paid to its safety and quality. Bathing equipment of this company can be used since birth. Excellent lines of shampoos and foams have been developed for children from 3 years old that do not cause tears.

Since the opening of the Russian market by both campaigns, they have been constantly competing with each other. After reviewing user reviews and the responses of cosmetologists, we can conclude that each company has specific products with strengths and weaknesses, some are better in one, others in the other. But still, Avon surpasses Oriflame in most indicators, this affects the cost of production. If Oriflame can be purchased on average for $ 3, then Avon for $ 5.

At Avon and Oriflame decorative cosmetics remains at the level of declared value. But the former overtake competitors in the quality of eau de toilette and preparations related to face and body care. Although some odors from Oriflame are sturdy and pleasant, no worse than from Avon.

Beauticians, customers, and specialists often write about Avon products. Having analyzed their opinion, the conclusion suggests itself - cosmetics company is considered a good product, but still far from ideal. The advantage is the loyal value, as well as the opportunity to purchase goods for people with different budgetary opportunities. Elite options usually remain flawless, they contain expensive natural ingredients. Budget cosmetics are of good quality, but their low cost is ensured by the simplicity of the packaging material and the absence of components that are too expensive.

Of the pluses, there is a wide assortment, good performance, vibrant catalogs with the offer of additional goods (clothes, jewelry). The disadvantages of cosmetics include the use of chemical compounds in budget products, the use of aggressive agents (for example, alcohol) in the line of preparations for oily skin.

In the next video you will find TOP 10 Avon products.