Image of a business person: components and formation

In the modern world, in order to be successful, regardless of the specific field of activity, you need to have not only professional skills and abilities, have the appropriate education, but also have a good reputation, business image.

What is it, how to create a business image, what mistakes should be avoided - we will consider these and some other issues in the article.

Business image plays a big role in the process of perception of each specialist. In the event that a professional has a good reputation, he feels more confident, is popular among colleagues.

At its core, the image of a business person is that image that every professional creates around him, the way he wants to be perceived by the people around him (boss, clients, colleagues).

We can conclude that such an image is of great importance in promoting a person along the career ladder. This is already apparent when applying for a job.

In this regard, today all specialists are concerned about creating their own business image, and this applies to both young and experienced professionals. When forming your image as a business person It is very important to pay attention to all the details (even those that at first glance may seem insignificant).

Generally speaking, the image of a business person is his holistic image. However, it consists of a number of constituent components. Let's consider them in more detail.

It is no secret that the appearance of a specialist plays an important role. Inconsistency in appearance may cause a refusal to accept a job or promotion, even if professional skills and competencies are at a level. That is why a large number of people primarily focus on this particular component.

Of course, to create a suitable appearance, you need to choose good clothes and a suitable hairstyle. A universal option is a business suit. However, in some situations, such an outfit may not be appropriate. In these cases, you need to dress more freely, while at the same time observing the dress code.

As for hairstyles, it is traditionally accepted in the business world that men be cut short. Women's hair should be neatly collected or carefully styled.

Attention should also be paid to the condition of the skin and nails. Nails should be clean and well-groomed, the same applies to the skin. Women are allowed neutral manicure (for example, French). Do not make too bright makeup, it should be done in pastel colors. In the corporate environment, the presence of attributes such as piercings or tattoos is negatively perceived.

The mimic component of the image of a business person manifests itself primarily in communication. So, a person should speak with a slight smile, have a friendly expression on his face and be generally positive. Very often on our face you can "read" our reaction to a particular event. A business person needs to keep this fact in mind and try to be as discreet as possible. If necessary, it is recommended to train in front of the mirror.

In the process of forming a business image, special attention should be paid to your speech apparatus and its development. The thing is that the voice, tone and manner of conversation significantly affect the holistic perception of a specialist. In addition, the speech itself must be properly constructed.

Many businessmen seek specialized help from trainers who help them put their voices and develop the speech apparatus. Also useful is reading books.

The kinetic component of the image of a business person and his image is posture, gait and movements. In this regard, one must adhere to a certain moderation. For example, it is indecent to sit lounging in an armchair. At the same time, it is not recommended to stoop.

Under the mental component of the image of a business person is understood for the most part his worldview, which includes moral principles and ethical attitudes. Generally speaking, there are no specific restrictions on how a person should think and how to feel. However, it should be borne in mind that, being a part of society, you need to adhere to business etiquette and generally accepted rules of behavior.

The perception of a business person is also formed in accordance with his material well-being and depends on what benefits he has (personal car, country house, antique furniture, designer accessories and much more). In this respect it is recommended to adhere to the middle ground: on the one hand, your things should emphasize your status, and on the other, not create an atmosphere of bragging.

It would seem that the background elements of a business image do not directly depend on you.However, the background is formed on the basis and taking into account information about you, which can be distributed through a variety of channels (media, social networks, customer reviews). That is why The image you have gained should be shown in all life situations: not only at a business meeting, but also at a family dinner or in a store.

It can be concluded that the image of a business person is a complex concept that is formed from a large number of diverse components.

Image building should begin with introspection. To do this, you need to try to objectively evaluate your own personality, its advantages and disadvantages, those traits that can harm the image and those that support it well. It is rather difficult to conduct such work independently, therefore, at this stage, businessmen and lawyers often resort to the help of outside experts (for example, psychologists), as well as friends and relatives.

After this preparatory stage is completed, you can proceed to the direct formation of the image.

Currently, most businessmen and influential people are men. That is why the process of forming a business image of a representative of a strong half of humanity is faster and easier. .

Modern business women insist that women in business are much more difficult than men. In part, this fact is true. So, in order to gain respect in the corporate community, a woman needs to prove that a career in her life is, of course, of great importance, since in modern society, representatives of the beautiful half of humanity are perceived as guardians of the hearth and comfort.

When building your business image, it is very important to avoid mistakes that can become fatal.

• Ignoring cultural characteristics and mentality. Very often, domestic businessmen are guided by the Western market, trying to repeat the behavior of famous figures (for example, Steve Jobs). However, at the same time, there is absolutely no analysis of the market of our country and the mentality of domestic citizens. If you make such a mistake, you can form a negative image.
• Independence. Often, business people who are used to doing everything on their own are not ready to seek help. However, in the process of image formation, such actions are mandatory. So, designers and stylists will help you choose a wardrobe, make a haircut and make-up, business coaches will tell you how to behave properly in negotiations and explain the secrets of public speaking, public relations agents will help create a positive image in the media.
• Reluctance. Many businessmen believe that image building is an unnecessary activity and a waste of time. The main thing, in their opinion, is to have professionalism in their field, as well as achieve their goals. However, it is not. Of course, your competencies should become the basis of your business, but at the same time, the public perception of you plays an equally important role.

In order to successfully create a business image, A few simple tips should be followed.

• Do not copy famous personalities. Very often in a business environment, you can notice that many novice businessmen try to copy the appearance, habits or lifestyle of already established and famous people. This tactic is not correct. Of course, you can focus on images that inspire you, but you must remain yourself, be an individual.
• Use a systematic approach. Do not try to improve all areas of your life at once and at the same time. It is better to draw up a rough plan, and act in accordance with it.So, for a start, take care of your appearance, form a professional wardrobe, choose the right styling, then proceed to improve the speech apparatus and so on.
• Focus on modern trends. When forming your business image, pay attention to trends that are relevant in the business community. Thus, you will remain a competitive and relevant specialist.