Giorgio armani

Giorgio Armani is a world-famous brand. This is an interpretation of the modern style, success, a sea of ​​inspiration, a philosophy of life, which is based on the aristocracy of the classical image. This is a premium status of life, reliability, elegance and sophisticated taste, a standard of style and quality.

Giorgio Armani is the largest retail chain that produces clothes, accessories, cosmetics, perfumes, jewelry, home furnishings and home furnishings.

Long before the fascination with fashion industry, the future couturier decided to become a doctor. However, leaving school and going from a clothing buyer to a stylist, finding his life path, he registers his own brand.

The history of the empire dates back to 1974, rapidly gaining popularity with the very first clothing collection. The success of the brand owes much to the talent and organizational skills of Giorgio Armani, a young designer with his own vision of fashion and style.

Giorgio Armani from time to time opens up new projects, launching new lines. Thanks to this, jewelry, golf, skiing, cosmetics, watches, wallets and perfumes are becoming new directions. Collaboration with Reebok launches sportswear lines, work with the world leader in electronics Samsung has released a fashion phone Emporio Armani Night Effect.

Practicality, luxury and elegance can be traced in any line. Today, the concern has 13 operating plants in more than 30 countries. 5 thousand employees are involved in the production.

The Italian brand has been pleasing fans of the fashion industry with stylish and vibrant collections of premium class clothes for over 40 years. The master of the fashion industry proclaimed absolute minimalism as the principle of style: elegance, comfort and nothing more. This is precisely the reason for the success of Giorgio Armani.

A feature of any collection is affordable elegance. These are haute couture products adapted for real life. Collection novelties can be worn in everyday life, they are relevant in evening and solemn bows. Wearing them once, they become indispensable attributes of a women's wardrobe.

These things are chosen by celebrities, representatives of show business, politicians and simple city fashionistas. In each of the seven annual collections, the basis is classic clothing, which makes Giorgio Armani's style desirable. Classic is always relevant, regardless of time. The master does not consider it necessary to worship fashionable moods: he himself dictates fashion.

Extraordinary simplicity is inherent in any thing. Whatever the cut, the thing must necessarily be comfortable. Thanks to the innovative ideas of Giorgio Armani, a blazer appeared, then the couturier redrawed the men's jacket, emphasizing the waist line and opening the chest, was the first to use materials of different textures in creating a fashion set.

The trademark does not manufacture textiles for its collections. All the necessary materials for the Fashion House are purchased from suppliers specializing in deliveries exclusively for Armani. This is a high-quality, luxury textile: noble varieties of natural suede, cashmere, wool and velvet, iridescent silk and sparkling satin.

Collections are carried out mainly in plain and classic shades: white, black, gray and beige are in priority. Classic is always in fashion, these tones are the master's favorite colors. Often dark blue, red, smoky, mustard and chocolate shades are added to the palette.

The versatility of Giorgio Armani's destinations is unique. Today, several fashion trends have been developed for different sectors of society. The master wants his clothes to be accessible to everyone, therefore different lines are presented in the assortment:

• Armani Pri;
• Giorgio Armani;
• Armani Collezioni;
• Emporio Armani;
• Armani Exchange;
• Armani Jeans;
• Armani Junior.

Armani pri considered haute couture clothing. It cannot be sold through fashion boutiques. This is a premium line, expensive, luxurious and exclusive. The couturier personally develops models of each element of the outfit. This series includes sets of heroes of the world's best-selling books. This is a chanting of the Golden Hollywood style.

Giorgio armani differs in that the models are made in small series. This is ready-to-wear de luxe clothing, the quintessence of the Fashion House. The direction of the highest class, timeless classics, the main luxury range. The talented hand of the master of high fashion endows products with huge energy, impeccability and magnetism.

Emporio Armani - a sub-brand, youth clothing line, designed for the target audience from 20 to 35 years. The collection is distinguished by brightness, characteristic chic and aristocracy. There is always a place for strict classics and provocative sexuality. The synonyms of the line are unpredictability, youth and temperament.

Armani jeans differs in a moderate price category.These are functional casual and jeans clothes at an affordable price. It is ideal for the dynamics of a megalopolis, convenient and comfortable.

Armani exchange considered a mass production line. It is designed for a wide audience and has a democratic cost, allowing fans of the brand to join the world of fashion. At the same time, the quality of products remains unchanged: the brand takes care of its honest name and tries not to miss its fans. Each item reflects the unique creative approach of Giorgio Armani, a masterful duet of classics and innovation.

Armani junior - The direction of children's clothing designed for different ages, from birth to 16 years. The diffuse line includes cotton t-shirts, knitted dresses, leggings, jackets, cardigans, jeans, straight and skinny trousers, boleros, breeches, jackets, shorts, skirts and blouses. Along with traditional shades in this direction, cheerful and sunny colors are often found.

Armani Collezioni - The top line of men's and women's clothing. This narrowly functional line is relatively expensive, but affordable, it is designed for those who prefer trendy classics of the highest quality. Most of the items in the collection are handmade. The line includes tight-fitting dresses, cardigans, hand-knitted sweaters, suits that smoothly emphasize the beauty of the body.

Luxurious dresses speak of the delicate taste of the master. Every woman dreams of wearing such outfits. They emphasize seductive forms, are incredibly elegant and breathe feminine. Models do not overshadow the natural beauty of a woman, so the cut does not have unnecessary details. Clear lines, moderate decor and a perfect fit on the figure - these are the principles for creating each collection.

Outerwear from Giorgio Armani adorns a wide range of adherents of the world fashion empire. It is sold in more than a hundred countries around the world.

The marking on each product corresponds to the measurements accepted in the country by the maestro. Using a dimensional grid, it is very simple to choose the necessary size of the product. However, it is worth considering that the company's products can be "larger", since it is calculated on growth not lower than average.

Italian shoes of a well-known manufacturer are very popular. Since 2001, the multifaceted world of “Armani” has pleased fans of the brand with stylish new high-quality products. The range is intended for men, women and children. This shoe is perfect, it sits perfectly on the foot, visually making the image slim and graceful.

"Uninhibited elegance," as the designer calls style, is simply made for those who know the value of stylish things. In the direction of several parallel lines that differ in cost, design and are designed for different ages. Women's lines include boots, shoes, ballet flats, moccasins and sandals.

The world of Armani shoes has no boundaries. These are constant experiments with forms and textures, the search for a look that is not subject to the influence of time. One of Armani’s top tips is that shoes are the base of your wardrobe. Like all branches of a brand, it is divided into several branches: Jeans, Emporio, Junior, Giorgio. All products are made from high quality materials and meet international standards.

Giorgio Armani remains the main line of the brand. These are luxury shoes, which are often compared to works of design art. It is made of high quality natural materials (leather, suede, velvet). Jeans is made from the same materials as the main lines, but at a reasonable price. This is the style of bright fashionistas, a challenge, luxury and delicate taste: no sloppiness, color purity and perfect fit.

Emporio is the most sought after shoe line. Junior Designed for children and adolescents.

The range of women's shoes is striking in the variety of models and sophistication of design. The styles are distinguished by different shapes of heels, toes and design idea.It can be simple flat-flats, decorated with thin straps or graceful sandals with thin stiletto heels, decorated with sequins decor, classic boats in the style of minimalism or elegant shoes with an open toe, made in the contrast of textiles of different colors.

Decorative cosmetics Giorgio Armani Cosmetics first appeared in 2000, delighting fans of the beauty industry with premium quality products. The brand was the first to use special sets of brushes when applying makeup. Specially developed and patented Micro-fil technology allowed to achieve flawless makeup even when mixing cosmetics of different textures.

The maestro believes that makeup is an integral part of the fashion world. Features of brand decorative cosmetics are:

• high requirements;
• search for excellence;
• the embodiment of femininity;
• simple and easy application;
• natural even skin tone;
• game of contrasts.

The cosmetic series includes foundation, mousse, lipstick, mascara, eyeliner, blush, eyeliner, transparent vibes, concealer. Tones are characterized by a unique palette of shades of beige, have a light texture, they are applied in a translucent weightless layer, even out skin tone and give it a delicate glow. Rouge d’Armani lipstick is developed using the patented Color-fil technology, it is characterized by color fastness and long-lasting moisturizing effect. Eyes to Kill mascara has a special brush shape, due to which the elastic texture is applied easily and the look becomes seductive.

Perfume maestro is the final touch of a luxurious image. It creates an aura of mystery and femininity. Famous Si, Acqua di Gio are the hallmark of delirium, the chanting of a woman, the unity of fragility and strength, a duet of tenderness and independence. This is impeccability, feminine, wood-oriental compositions: refined, tender, weightless and a little daring.

Brand accessories are a stylish and harmonious accent of any look. They are designed to millimeters, differ in a noble color palette and are made of high quality materials. Brand glasses have a different thematic shape and style orientation.

The trademark remains the sun-protection models “butterfly” and “cat's eye”. The style of slightly elongated lenses is considered universal and is perfect for every fashionista. No less popular are the famous “aviators” with thin arms and a compacted rim. Today, favorites are smoky, charcoal and gray-blue lenses.

The creations of the ingenious master are a welcome gift. They stylishly complement the fashion set, emphasizing the impeccable taste of the owner. Brand bags are ideal for different styles of style, they differ in a premium look and noticeably distinguish a woman from the crowd. Accessories are made in favorite shades of the master from matte, patent and embossed leather and are often decorated with a large brand logo.

Giorgio Armani bags are luxurious, expensive and run with the direct involvement of the designer. More often they are made from the skin of various reptiles.

The Armani Jeans collection is a duet of classics and casual. These bags are comfortable in everyday use, they are distinguished by a laconic cut and moderate design.

Emporio Armani is a youth and democratic brand. These are postal bags, bag-bags, clutch (purse-bag). Bright colors are inherent in this line: often coral, carrot, mint and golden shades appear in collections

The world empire of "Giorgio Armani" generously showered with enthusiastic reviews of fans of the brand. Attracted by a premium appearance and excellent quality, shoppers are satisfied and continue to fill their wardrobe with stylish novelties from the great designer.

Many reviews note the beauty of the catwalk models, their relevance and style. These new items often inspire women to compose a fashionable look. Elements of such outfits are present in the summer and winter sets of urban fashionistas, in evening and formal dresses.