Jeans are universal clothes that are in the wardrobe of absolutely every person. They are rightly considered an undying trend that has not lost its relevance for many years. The company Citizens of Humanity, specializing in the manufacture of jeans (the "favorite" of many Hollywood stars), is rapidly gaining popularity in the Russian market.
Brand history
Back in 1853, Levi Strauss (the world famous Levi`s) created the very first jeans model in the world. It was unlikely that he could have imagined how madly demand his fashionable invention would be in more than 150 years. More than a century later, designer Jerome Daan registered a new brand called Citizens of Humanity (literally translated from English as “citizens of humanity”). Jerome appreciates the retro style, understands the traditions of the fashion world.
Starting a company, he already had more than twenty years of work in the design industry, and also studied with one of the most famous designers Adriano Goldschmidt. On such a crucial step as creating her own business, Daana was prompted by a desire to expand the market of trousers for everyday wear.
About ten years ago, Jerome Daan’s brand increased its capital thanks to Berkshire Partners investments, and this allowed the company to enter the world stage. The success of the company has reached its zenith, and today jeans from Citizens of Humanity are in demand in 35 countries around the world. His fans are mostly wealthy people of different age categories. All of them are attracted to the brand concept, based on timeless classics.
Jerome Daan
Back in the 70s of the last century, the founder of the brand created his first jeans model, which was brightly different among others: the back pockets of his pants were decorated with embroidery. From this moment, a new era began in the fashion industry - jeans, decorated with different patterns and patterns, became the main trend of that time.
The next ten years that Jerome spent in Los Angeles were devoted exclusively to the creation of new models of premium trousers. The designer has contributed to turning this city into the so-called “heart of jeans fashion”. For some time, Daan worked for such large companies as Lucky Jeans and Guess.
The designer notes that this is the highest expression and realization of what a jeans company can be. It is fueled by knowledge, creativity and a love of denim - an enduring symbol of American culture that captures the imagination of the whole world.
Features
According to Daan, the right jeans can make a woman a goddess, which is why for more than ten years now, the Citizens of Humanity brand has been producing trousers with an impeccable fit, sophisticated fittings and details. Just these very little things, which are paid more attention to each collection, make jeans recognizable and unique. Experienced customers can easily recognize branded trousers by the embroidered monogram "N".
Retrostyle is the main direction of all brand collections, conveying the history of denim products, but at the same time combining the most modern and fashionable trends. Actually, what was originally expected from Citizens of Humanity (an interesting design and unique style) was realized by Jerome Daan and his team.
Range
The founder of the brand sought to diversify the industry, please all fans of casual style and offer options for trousers for all occasions and for any look. All Citizens of Humanity collections feature the most sought-after models: boyfriends, slim, high-waisted or low-rise.
The brand produces seasonal collections for both men and women, which include straight jeans and flared models, skinny different colors - from blue to extravagant bright red. Thanks to the skillful cut, the trousers created by Citizens of Humanity are very comfortable and convenient. Wide, narrow, shortened - in the catalog of Jerome Daan's company there is a model for everyone. In addition, the company even produces maternity jeans.
A special cut eliminates too tight fit to the waist or hips, which could cause discomfort, and also emphasizes the dignity of the figure, while hiding its flaws. In the assortment there are options for any images and styles. Neutral classic trousers can be combined with a graceful, elegant bow, and brighter and more unusual ones are suitable for creating original or weekend dresses.
Star brand
Famous brand admirers can be listed for a very long time: these are Hugh Jackman, Keira Knightley, Shailene Woodley, Anne Hathaway, Kendall Jenner, Chloe Grace Moretz, Rihanna and many others.
The brand created by Jerome Daan is the embodiment of American culture, which has given the world the irreplaceable denim pants. This is not only the famous “Fashion House”, but also, perhaps, one of the best companies specializing in denim. There is always room for experimentation and new stylish discoveries. All unanimously reiterate that Citizens of Humanity is a true denim classic in a new, modern design.
