Cerruti

Cerruti (Cherruti) is a legendary fashion house with its own charm and unique style. Every season, the brand produces classic men's clothing, a variety of women's shoes, elegant accessories - sunglasses, cashmere scarves, silk scarves, watches, bags, and perfumes from cosmetic products. Cerruti rightfully bears the title of the symbol of the highest quality and unsurpassed style.

1881 - the year the brand began. 136 years ago, the brothers Cherruti - Stefano, Antonio and Quintano founded a small textile production in the Italian town of Biella. Produced cashmere, tweed, wool were famous for their properties - naturalness, softness, wear resistance.

Further, brand development can be divided into several stages.

In the middle of the 20th century, Nino Cherruti headed the company. He is the father of the brand. The young man studied as a writer and philosopher, but he managed to keep the family business afloat and breathe new ideas into it.

The year 1957 was marked by the release of men's clothing. All models received high positive ratings from fashion critics.

In the early 60s, Nino Cherruti developed the concept of style - ready-made luxury clothing for the mass buyer. This idea formed the basis of all brand activities.

In 1967, in the fashionable capital of the world - Paris, the company opens the first branded boutique. In the same year, a line of men's clothing in a classic style appears.

After 9 years, the fashion world saw a collection of clothes for women. Now the brand is represented not only in Italy and France, it is conquering new countries - the USA and Japan.

From 1976 to 1974, a young, talented and ambitious designer, Giorgio Armani, worked on creating an assortment at the Cerruti Fashion House.

At the end of the 70s, the perfumery industry was replenished with men's fragrances, among which Nino Cerruti pour Homme was especially popular.

In 1995, the brand launched the first fragrance for women. Nino Cerruti pour Femme was a reflection of the era, not sugary and not fresh, he conquered and intrigued many fashionistas.

80s - Cherruti pleased all sports fans with a sports line that was enjoyed by both professional athletes and amateurs. Among the regular customers of Cerruti sportswear are famous skiers and tennis players.

By the end of the 80s, brand products were already presented in 35 countries around the world.

In the 90s, Cherruti began cooperation with cinematography. He creates costumes for several Hollywood films. After that, the clients of the fashion house became many famous Hollywood actors - Michael Douglas, Sharon Stone, Tom Hanks.

The company's designers are launching a youth line of women's clothing and focus on casual style. The collections are dominated by simple shapes, comfortable fit, beautiful materials.

Since 2000, the black line of failures for Cerruti begins. First, investors from the Fin.part SpA group buy out the company. In 2002, a fashionable collection of the house was released, which critics called "unsuccessful and leading to the end of the story." Five years later, Fin.part SpA goes bankrupt.

After these events, the brand is bought by an American company. Business is starting to go uphill. New designers appear, clothing collections are released, the brand takes part in the Paris Fashion Week, boutiques are being reconstructed, new stores are opening, and the assortment is expanding.

In 2011, management announced the cessation of women's clothing, but the brand did not lose the ladies' audience. The brand offers beautiful half of humanity jewelry, glasses, shoes, watches, many other accessories.

The Cerruti brand has seen a lot in its history, lasting more than a century: dizzying ups, terrible falls, a change of designers, an ideological crisis. But the brand managed not to lose the main thing - only its inherent charm and style, which allows you to create unique, high-quality things.

Cerruti is a brand with history, values ​​and its concept. I characterize it, we can distinguish the following features:

• Using modern technologies and equipment, updating them. In this case, the accumulated experience of manual work is used. This allows you to produce quality products and constantly expand the range;
• The best designers are working on creating collections. Both specialists with a big name and young, talented designers are involved. Such a tandem provides a combination of the best fashion traditions and new trends. The brand’s activity is in line with fashion trends without changing its own style;
• Skilled workers. This requirement is one of the fundamental for creating the brand image. Professionals who work at Cerruti regularly take training courses, improve their skills, and learn from other fashion houses.

The Cerruti product range is extensive. Especially popular is women's shoes. In the collections of the brand you can find models for every taste and season.

For the summer, sandals, sandals, summer open shoes, flip flops will be ideal shoes. They can be made of genuine leather, faux, suede, textile. In any case, the brand’s shoes are comfortable, have a comfortable shoe, a stylish design, and an elegant appearance.

The brand's watches are elegant and look aristocratic.They have an exclusive design, are made from expensive raw materials, they are equipped with an exact Swiss mechanism, all models pass strict control before assembly and after. The peculiarity of female models - watches are decorated with diamonds.

Perfume brand has a special place, or rather one fragrance - Cerruti 1881. He became a favorite of many fashionistas. Elegant smell, it feels chords of delicate flowers (mimosa, lily of the valley, rose, geranium, iris), astringent orange, plume sandalwood, ambergris and enveloping cedar with wood. The mystery of the fragrance is that it is impossible to describe. It is not sweet, and not fresh, not spicy. It has all the notes, but they are harmoniously interwoven with each other, creating a unique sound.

Bag Cerruti 1881 is a universal accessory that will indicate the status of the owner. Bags are made of high quality materials, decorated with original designer decor. In the assortment there are handbags over the shoulder, clutches, valise, shoppers, for everyday wear and evening out.

The Cerruti collection also includes pens - ballpoint and fountain pens. They are luxurious, stylish, comfortable to hold in your hand thanks to leather inserts. Pens from Cherruti will be a wonderful gift for a business person who appreciates comfort and elegance.