Casadei

Perhaps there is no woman who, well versed in modern fashion trends, would give up Casadei shoes. Today, this brand is sold all over the world, but at the same time you can’t call it massive - on the contrary, it is luxury products designed for real queens.

As usually happens in such cases, it all began rather modestly - with a small shoe shop, which back in 1958, was opened by Quinto and Flora Casadei. The story began in a small Italian town near Rimini, and at that time no one was thinking of some kind of high fashion - although the workshop produced shoes on its own, it focused only on light summer models that would find their buyer in a seaside resort town.

Cesare Casadeia, the son of the founders of the first workshop, has a saying that the convenience of shoes is no less important than its appearance, that is, the designer whose shoes are worn through strength is bad if only to look beautiful. There is a suspicion that Casadei brand products gained worldwide popularity precisely thanks to this brand philosophy. Although the author of the phrase was born only a few years after the founding of the company, apparently his parents adhered to the same point of view.

Be that as it may, the business of the young enterprise was progressing so successfully that already in 1961 it first introduced a collection of winter shoes, which significantly expanded its range. By the end of the next decade, the brand's boutiques were already represented in such cities far beyond Italy as New York and Brussels.

All today's achievements of the brand are somehow connected with the already mentioned Cesare Casadei, who, being four years younger than his company, devoted his whole life to it. In his youth, he received an economic education at prestigious educational institutions in Switzerland and Italy, which helped him in the further development of a network of boutiques, and over time, the young man became involved in the process of directly developing models of manufactured shoes. As a result, a whole network of company boutiques was opened in native Italy, and Italian Post in 2004 even issued a brand dedicated to the success of the brand - with the image of a brand shoe.

Today, Casadei’s story can be thought of as an exemplary success story. For almost half a century, the brand’s shoes and bags have become an absolute fashion hit all over the world, and now the company's boutiques operate in 15 countries of the world - almost everywhere except South America and Oceania. Hollywood stars of the first magnitude have repeatedly made their choice in favor of shoes from a tiny Italian town, including Cameron Diaz, Jessica Alba, Penelope Cruz, Nicole Kidman, Jennifer Aniston, Sandra Bullock and Salma Hayek. Casadei models are also popular among the female musical beau monde: they noticed Jennifer Lopez, Lady Gaga, Madonna, and many others.

From the very beginning, when it was still far from world fame, and the range of the brand was limited only to summer beach shoes, the creators made a serious emphasis on maximum wearing comfort. This attitude to the products is especially important in the context of the fact that for several decades Casadei brand has been characterized by high stilettos.

Of course, not all shoes are equipped with hairpins - in the lineups of Italian designers there are even sneakers that do not need a heel. However, if we are talking about branded shoes, the hairpin will definitely be there. Cesare Casadei sincerely believes that the heel can be of any height and any thickness - if placed correctly, the owner will not experience the slightest discomfort. In pursuit of style and originality, the Italian fashion designer is ready for the most unexpected experiments - for example, for the thinnest 16 cm hairpin made of steel.

By the way, originality as such can also be attributed to the brand differences of the brand. This feature manifested itself in the early years of the workshop, when it was the first in Italy to produce shoes decorated with embroidery, and today Casadei fashion collections look even more refined and original.

In 2012, a collection created by Casadei in collaboration with Swarowski made a real sensation in the fashion world - then shoes with a top imitating ice, as well as a “sea” model decorated with elaborate imitation of sea horses and shells, appeared. Even now, many models are made almost by hand, and each of them is a real masterpiece.

The well-known high-heeled shoes are a universally recognized symbol of the brand, but at the same time Casadei collections present a variety of women's shoes for all occasions. Fashion designers of the company sincerely believe that every woman has the right to be beautiful in any situation, so they are not limited to just one age of the customers or a specific style. There are both youth models and strict classic ones.

Let's start with sandals - it was with them that the history of Casadei began a few decades ago. Since then, a lot of time has passed, the attitude of the brand to their shoes, and consumers - to the brand itself has changed, but sandals, of course, are still being produced. Another thing is that now it is far from simple beach shoes - in such sandals and on the red carpet it’s not a shame to go out! Sandals and clogs also come across in the lineup.

However, in our time, the main "calling card" of the company is the shoes - it is not for nothing that the Casadei shoe fell on the Italian brand. Here, the variety of models offered is maximum, they are distinguished by a successful combination of sophistication and charm, a signature high heel and surprisingly comfortable wearing. New models of shoes appear annually, and they almost always amaze with the originality of design. However, among the celebrities, seemingly simpler boats, which in the assortment of Casadei boutiques are presented in all kinds of colors, are very popular.

It is difficult to imagine a modern women's shoe brand without boots, so here the Italian brand is not far behind. There are literally all related varieties of shoes: ankle boots, over the knee boots, ankle boots. All this is sewn with maximum elegance, although the creators, of course, have not forgotten about the main function of winter shoes: it should reliably protect from the cold. Casadei boots have similar qualities, although this solution is relatively rare.

In the last decade, youth shoes have become an important component of products - mainly sports. Today you can buy Casadei sneakers, sneakers and sneakers. Each is completely unique in its design, but, as befits the products of this brand, it is incredibly comfortable. Since the high-heeled shoes of these designers are convenient, what can we say about sports shoes, which were conceived as a look for this purpose!

There is another area of ​​Casadei's activity, which is somewhat less well-known - these are women's bags. Whatever one may say, it was not they who brought fame to the brand, however Italy is the real homeland of fashion, and, as we know, geniuses work in this company. It would be correct to assume that it is only now that Casadei bags are somewhat behind in popularity from shoes of the same brand, but their development was started quite recently, so in the near future this brand can also blow up the bag market.

Another characteristic feature of Casadei shoes is the desire to use unusual combinations of materials in their work. Cesare Casadei, the current ideological inspirer of the company, once admitted that for him the most interesting in the process of developing a new model is just a combination of materials. As a result, new shoe models appear on the shelves that do not repeat anything else - including their own predecessors.

It is predictable that there are some varieties of materials that are inevitably used even by Casadei designers - for example, many shoes here are suede, and boots are leather. However, this does not mean that the creators settled on the most commonplace option, confining themselves to one material - on the contrary, most likely, in addition to the main material, some inserts will be used.

At one time, Italian fashion designer shoes decorated with leather ruffles provoked an active discussion in fashion circles - you must agree, a very bold and unexpected decision. The use of Swarowski crystals as a material has already been mentioned above. If competitors usually use them only as decoration, then the legendary “ice” shoes have a top made almost entirely of these crystals!

Some models use not the material itself, but only an imitation for it. You can find Casadei shoes embossed under the skin of a crocodile, however, in fact, the creators do not use this material in their work.

Sooner or later, they will try to fake the products of any successful brand, the hardworking Chinese are especially eager for this, ready to provide the most refined branded products at surprisingly affordable prices. Surely Casadei was no exception to the rule, and since their shoes are considered an example of elitism, I really would not want to face the fact that they bought an ordinary fake.

There are several ways you can avoid cheating:

• First of all, remember that some Casadei models are still produced manually, that is, such shoes are trite little. A shoe model represented by only a few hundred or even dozens of couples around the world, a priori cannot get to the ordinary market - even if it is a store selling very decent shoes. Casadei can be purchased in just a few ways: either through the official website, or on sites like LaModa (but only comparable in reputation!), Or in official boutiques, which around the world have only a couple of dozen, and in Russia - only one. All other sellers are very likely to offer non-original goods.

• Again, exclusive shoes cannot be cheap. Of course, fashionable women's shoes, in principle, are not cheap, but Casadei, due to its elitism and rarity, is even more expensive. Relatively speaking, if a pair of shoes costs less than 20 thousand rubles, this is definitely not the original. However, such rates can be found only on the stock, and then - not for the entire model range.
• The latter factor, it would seem, is too subjective, but it is noted by millions of women around the world: real Casadei shoes cause indescribable delight with their appearance. Italian designers have invested all their talent in it, and as a result it can be seen with the naked eye. In other words, when you see the original Casadei, you will immediately realize that in front of you is something out of the ordinary.

The happy owners of Casadei shoes as one point out the complete absence of shortcomings in the brand's products, and this already inspires great respect. The fair sex is also unanimous in the fact that their chosen models are masterpiece in their design - and at the same time they are distinguished by high quality of tailoring and durability. Convenience is also often confirmed - a heel of any height does not interfere with its mistress to feel free. There are references to the fact that the materials were selected successfully in terms of cleaning shoes from pollution.

In other words, everyone who personally experienced the benefits of this brand’s products would recommend Casadei shoes to everyone else.