Today there are many brands, but not every one of them managed to stay afloat. The Cartier brand, whose history is surprising and interesting, has gained great popularity! His products are a real luxury item and envy.
History
The history of the brand began in 1847, and almost immediately the company won fame in the jewelry fashion market in France. Products created by this brand were even part of the world famous exhibition in Paris.
In 1917, the most popular watch model was developed and created, the name of which is known to this day - Tank. The product is so named due to the fact that its design resembles the structure of a tank that belonged to the British army during the First World War.
In 1925, the brand became a participant in the International Exhibition of Arts in Paris. It should be noted that among all the exhibits presented at this exhibition, the Cartier product was one of the central ones.
In 1931-1949, the brand based its activity on the active production of jewelry for the entire family of Edward VIII. It was cooperation with such eminent personalities that brought even more popularity to the brand.
Since the beginning of the 70s, the French brand began active cooperation with Swiss manufacturers. Soon, the creators of the brand became the owners of one of the watch factories in Switzerland. So began the mass production of quality watches with a quartz movement.
About brand founder
The founder of the brand is Louis-Francois Cartier, who began his great journey with a small workshop specializing in jewelry. In early childhood, nothing foreshadowed him a career in this area, since the whole family of little Louis was convinced: his son would follow in the footsteps of his father, the owner of a workshop manufacturing powder horns.
However, the talent for the artistic depiction of jewelry manifested itself as a teenager, and then developed into a passion for their creation. The mother of the talented Cartier was extremely unhappy with the choice of her son, because she considered gold to be very unreliable and insisted that Louis continue his father’s business.
Fortunately, Louis-Francois continued to develop his talent and even studied with one of the best jewelers - Adolphe Picard. He acquired his first small workshop from him and over the next six years managed to accumulate the necessary funds to open the second.
The rise in popularity of jewelry talent occurred when one of the friends of Napoleon Bonaparte's niece herself visited his modest shop and acquired three brooches, which became the "key" that opened many roads.
It so happened that the brand has become a truly family affair, so it passed from generation to generation. The grandchildren of Louis-Francois were also engaged in the manufacture of jewelry, but after their death, unfortunately, the company was divided and sold to owners from different countries who managed to preserve its fame and continue the great work of the Cartier family.
Collections
Jewelry collections are striking in their unusual designs. There are not as many of them as it might seem initially, but the number of models of jewelry and watches in each of them is quite large, and the products are very diverse.
Ballon bleu de cartier
A collection of incredible, stunning design and highly functional watches. The models have an unusual clockwork mechanism built into the dial itself, which causes some of the Roman numerals to deviate slightly to the side.
The cases of almost all models are made of precious metals, and many of them are decorated with diamonds and sapphires.
Trinity de cartier
A collection of jewelry made using a special technique: one product consists of three different rings, different alloys: white, yellow and pink gold.
This collection is represented by a small number of jewelry, collecting which you can get a complete set. The line includes earrings, a ring, a bracelet and a necklace.
C de cartier
A collection of leather accessories, incredible bags from a famous brand is presented only in four different models, which are divided into several shades. All models are made of high quality genuine leather, have a simple design and are quite functional in everyday life.
Particularly popular were leather goods from the Nile crocodile, since this material is considered rare and exclusive.
Cle de cartier
Another collection of watches, representing two different lines: products for men and for women. The models presented in it are quite simple and have the usual factory mechanism.
The following is noteworthy: although male models are more voluminous and massive, but they, like female ones, have decor in the form of a scattering of precious stones.
Jewelry
Products collected in collections or produced as independent exclusive jewelry always attract a lot of enthusiastic looks. Many girls dream of having at least a tiny brooch or a neat little ring from Cartier.
The Love line is a variety of wedding and engagement rings made from various alloys of gold. The product has one or another color (depending on the alloy): classic yellow, soft pinkish or cold silver.
The fundamental difference between engagement rings and engagement rings is the presence of a neat diamond in the former. In the decor of wedding rings it is not customary to use large diamonds.
It is worth noting that each product from the collections of the famous brand has a logo printed on the inside.In the absence of such a logo or applying it to the outer part of the product, it is worth considering the issue of verifying its authenticity.
Cartier produces not only numerous jewelry, but also La Panthere eau de toilette. It has a light floral aroma and is great for spring and summer.
Bracelets
Bracelets are divided into several collections, each of which has its own characteristic features.
- Amulette De Cartier is presented in the form of several models of thin chain bracelets, which are a kind of talismans of freedom, lightness and dream. Products look very elegant and weightless, fully justifying the name and idea.
- Love Bracelets It is customary to present as a gift for weddings - as a sign of fidelity and boundless love. Products are presented in several completely different models. Each bride will be glad to receive such a golden bracelet as a gift.
- A very interesting idea of the Juste Un Clou collection is that each bracelet is a nail bent around the wrist. The product is a kind of avant-garde way of interpreting a completely ordinary object.
- In addition, among the unusual models of bracelets, one cannot but pay attention to products in the form of animals and plants. Among the representatives of the fauna, predators are mainly involved, but there is a rather attractive model with parrots.
Rings
Cartier rings are also divided into several collections. They are made in the best traditions of jewelry.
- It is worth saying that women's wedding rings are presented only in the Love line and in the “Links and Chains” collection. All other models are more decorative and are not suitable for events of this nature.
- Beautiful engagement rings are in the collections of Diamants Legers and Etincelle De Cartier. Products have a restrained decor, familiar outlines and are decorated with a scattering of small stones with a large diamond in the middle of the product. Almost every ring from a famous brand is decorated with a diamond and made of high-quality alloy of precious metals. This is due to the rather high cost of the product. Such jewelry is classified as luxury.
- Some models are exclusively decorative and have a very unusual look. For example, the Paris Nouvelle Vague and Cactus De Cartier rings have a non-standard and even somewhat daring decor, so they can be called real works of art.
Earrings
Cartier earrings are beautiful and adorn any girl’s ears.
Small models with diamonds, the main part of which are neat pusets, will appeal to girls who prefer calm and restraint in their image.
Large nails earrings will definitely appeal to stylish rebels who select the most unusual for their outfit. It is worth noting that the structure and clasp of this model may seem unusual, but in fact everything is simple: the earrings are fastened according to the same principle as ordinary cloves.
The bulk of the earrings is made of white gold or pure platinum, which ensures maximum wear resistance of the products, because the strength of these metals has been repeatedly tested in practice.
Many items are decorated with large diamonds, which are very rarely used one at a time. Usually a large stone is located in the center, and many small stones accompany it along the contour.
Not all models have exclusively diamond decor. One of the Cartier collections is represented by two models of earrings with pearls. The products are almost identical, you can distinguish one model from another only by the color of the pearls: in one case they are white, in the other they are dark.
Chains
Jewelry on the neck is presented both in the form of voluminous necklaces and necklaces, and in the form of neat chains with pendants. The division into collections, as with other varieties of jewelry, greatly facilitates the selection and compilation of the kit.
The chain with the Etincelle De Cartier Necklaces pendant is presented in two color variations: white and yellow gold.In addition, a decorative element in the form of a double spiral can have different options for size and decor.
Cactus De Cartier chains and necklaces have a décor representing a small cactus head. The items are made of yellow gold, and diamonds, emeralds and lapis lazuli are used as decor.
Agrafe chains have one unusual feature: the clasp is a built-in pendant, a kind of decorative element. Made in the form of a ring and a clip mechanism, it greatly simplifies the process of putting the product on the neck.
The main feature of Caresse D’orchidees Par Cartier pendant chain collections is the shape of this pendant, which is a small orchid. This flower is considered the embodiment of femininity, the product emphasizes the sophistication and elegance of beautiful ladies.
Accessories
Among the collections of accessories of the famous brand there are many leather products. Bags and wallets are simply incredibly popular because they are made exclusively from natural materials of high quality. This ensures the reliability and wear resistance of products.
Other leather accessories - belts are also in great demand. Both male and female models have many advantages. Some of them are decorated with embossing and perforation, others are marked with the brand logo, and some are decorated with a gold-plated buckle with diamonds.
The frames of this brand for glasses with diopters are very simple in appearance, therefore only true connoisseurs are in a hurry to purchase them. They are made of precious metals with jewelry in the form of diamonds.
The frame always has quite soft, subtle outlines, so it fits perfectly both into the framework of everyday life and in the business image.
There are many other accessories: key rings, pen, lighter, scarf or cufflinks.
Clock
A watch from Cartier is a secret indicator of solvency. Not everyone can afford such an expensive pleasure: buying a wrist accessory with a big name.
Consider the most popular collections of male and female models.
- Panthere De Cartier models have perhaps the most sophisticated design of all the others, but suitable even for the hectic everyday life. The rectangular dial (in combination with an elegant bracelet) gives the product not only a slight charm, but also a neat outline.
- The Hypnose model has an oval dial and a black leather strap bracelet. The watch got its name because of products whose dial is decorated with a continuous spiral of numerous small white diamonds that have a slight hypnotic effect.
- Drive De Cartier - the choice of a real man, strong, courageous and self-confident. The dial with large Roman numerals, shaped like a soft square, is enclosed in a gilded case. A wide leather strap will help emphasize strong and strong male hands.
Perfume and cosmetics
Perfumes and eau de toilette from Cartier - something special, light, barely perceptible, but they forever cut into the memory. Girls who once chose the perfume of this brand will no longer be able to refuse them or exchange them for something else.
The feminine fragrances of the Baiser Vole line are distinguished by light notes of floral scents. Based on a lily, which fully reveals its captivating aroma. The collection also includes body cream.
L’envol De Cartier is one of the few masculine fragrances with a touch of musk. In a pleasant smell, a delicate smack of honey and the aroma of a guaiac wood are felt.
Reviews
After analyzing numerous customer reviews, you can understand that such products are quite expensive. These jewelery, accessories, and cosmetic items are deluxe items that are priced appropriately.
Many men whose financial situation allows them to make such purchases prefer this brand when it comes to weddings. Representatives of the stronger sex tend to give rings from the famous brand in order to show the seriousness of their intentions with a similar gesture.
Ladies with high incomes also often prefer accessories and jewelry of this brand, because they value a combination of reliability, restraint, sophistication and beauty.