Canoe

The Russian brand Canoe develops stylish hats, combining tradition and modern fashion trends. Brand products are of high quality, unique design and attention to detail. All this makes collections popular among young people.

Traditions and timeless classics are features of Canoe hats. The company appeared on the Russian market in 1996. From the very beginning, the brand was guided by time-tested technologies and boldly modernized existing styles and models. At the same time, the brand used modern technology so that the products were of the best quality.

The company adheres to the same concept now. Innovations are regularly introduced into production, and a design is specially developed for each new line. The age of the target audience of the brand is 15–25 years, because collections gravitate towards creative self-expression, novelty and serve as an expression of the spirit of the young generation.

Original design combined with a wide range of products allow the brand to conquer all new market segments. The company is represented in more than 2 thousand retail chains, including outside of Russia. Canoe hats can be found both in the CIS countries (Ukraine, Belarus, Kazakhstan, Armenia), and in Europe, Asia and even in the Maldives. Brand products meet international quality standards, and fashion trends in each line are intertwined with unique style solutions.

The company does not look for easy ways, relying on innovative developments and experimenting with style. The creators of the brand report: “You can create something truly new only if you are ready to get off the beaten track,” and they strive to strictly follow the proclaimed rule, inspiring young people to move forward.

Canoe designers are confident that a headpiece is a work of art that combines aesthetic and practical features. Therefore, the company with special trepidation refers to the fact that its accessories differ from the products of other brands. An appeal to each client, personification of collections make the brand unique. As a result, nearly 14 million people wear Canoe hats, which is evidence of its popularity with consumers.

“Woven from the spirit of freedom,” says Canoe's motto. Focusing on a youth audience, the brand creates things that inspire adventure, discovery and achievement. And the best journey begins with comfort, because accessories are durable, wear-resistant and save their owner from the vagaries of nature. Brand hats are equipped with invisible seams, resistant to moisture and harmful ultraviolet radiation, because practicality is one of the main advantages of the product.

High quality tailoring is combined with a low price, which makes collections available for a wide consumer segment. Each year, more than 2 thousand new models appear, and 1 million products go on sale. Thanks to this diversity, everyone is able to find accessories based on their preferences and tastes.

Each headgear goes through 7 stages of control:

• selection of materials;
• introduction of new yarn production technologies;
• development of unique models;
• testing of prototypes and samples;
• production control;
• processing of finished accessories;
• quality control.

The above is the key to the stable receipt of competitive products that occupy first places in the selected market segment. The headwear of the brand is chosen by active youth who live in the rhythm of a big city and have their own taste. Based on this, designers seek to present the widest possible range of accessories.

The brand’s collections are represented by both classic hat styles combined with classic costumes and formal dresses, as well as urban-style accessories. Caps are suitable for relaxing on the beach, partying in a club or dating. And the advanced caps with earflaps will complement the down jacket or winter jacket, will give the image arrogance and some audacity.

Ribbons, fur, small patterns, ornaments, cage are used as decor elements - and this does not end with the list of jewelry, as brand designers regularly come up with something new. They do not forget about the fans of minimalism: for them in the collections there are plain accessories in soothing shades that can easily be combined with different wardrobe items.

During its existence, the brand has released 25 collections and continues to develop the original design line so far. Hats, hats, baseball caps and caps - all of these models can be found at Canoe. A variety of styles allows you to choose hats for everyday, walking and evening looks. There are both neutral hats, hats and caps that combine with almost any item, as well as original accessories that combine with certain wardrobe items.

Current collections of Canoe:

Classical models of hats, referring to the fashion of past years. The range is represented by hats with textured weaving, elongated knitted hats, six-cap caps in the spirit of the 30s of the last century, earflaps with fur pompons. The brand offers accessories for men and women, there are also neutral models that are suitable for both sexes.

Wide-brimmed hats with a flirty bow in front of the headdress will help create an easy summer look.A lady can wear such an accessory with a skirt on the floor, a flared sundress or a dress of calm colors. Classic male models are also present in the collection. A white hat with trim around the top will complement a casual jacket and trousers, it will look good even with a shirt and tie.

In the cold season, the classic models of hats become most popular: with or without a bend, with a rounded upper part or having an elongated shape. Such models are suitable for wearing every day. You can pick up other accessories of a similar shade to them and wear as a kit. For the winter period, the brand creates insulated hats, complemented by fur.

The color scheme of the collection is dominated by restrained shades, which does not make accessories boring at all. This is also a commitment to the classics. The brand offers beige hats made in pastel colors or having neutral colors - gray, black.

The collection is also based on classic models, but in this case they are modified taking into account the prevailing trends. The brand’s designers are reviving the fashion trends of past years, breathing new life into them and showing: the style is not tied to a specific era, it is formed by a person with his habits and preferences.

Attention to detail - a characteristic feature of the line. Bright decor elements, contrasts, large patterns and stripes come first. Accessories are suitable for experiment lovers who prefer to go through life only forward and take matters into their own hands. And hats serve as the part that gives the appearance of the owner a bit of daring and courage.

Knitted caps, golden-edged berets, striped wide-brimmed hats, models with metal rivets - these are just some of the brand’s design ideas. Boldly combining non-standard elements, Canoe sets the rhythm of life for modern youth, who are just as actively bringing changes to their appearance as to the world around.

Caps and baseball caps with stripes will suit young people who prefer a sport-casual style. Hats are combined with shorts, jeans, sweatshirts, protect your head from the sun. Warm hats decorated with geometric patterns and large viscous will be appropriate when leaving for work or during outdoor activities. And motley female berets will complement an elegant coat or sheepskin coat.

The most expressive and flashy collection in which looseness, youth craziness and audacity intertwined. Models are decorated with volumetric patterns, gradients and tints. There are hats with pompons, asymmetric berets, earflaps with a bend, hats, the color of which mimics the starry sky. Such accessories will become part of the evening look, and in everyday life they can be worn by those who are accustomed to always be in the spotlight.

The collection is characterized by the most daring color combinations. Headwear made in turquoise, bright scarlet, green, purple and other shades. Accessories look advantageous with plain outerwear, as it is possible to focus on one color spot. However, with a skillful combination of tones, hats and caps will look good even with contrasting jackets and accessories.

Presented in the collection are also snoods, supplemented with pimples, knitted patterns or made of bulk yarn. Products attract attention, well close the neck, and you can pick them up for specific hats. Brand products will allow you to create a street image in which all the same references to traditional styles and materials will slip in accordance with the brand concept.

Children's line of hats for children. It is based on the belief that taste and style are formed from an early age. As a result, the younger generation must independently choose things for themselves, boldly combining accessories and wardrobe items. This is especially important for adolescents who already have their own opinions and seek to express themselves.

Brand accessories are distinguished by the diversity of colors and the variety of decorative elements used. Gtin ornaments are decorated with drawings, stripes, inscriptions. Hats for girls are complemented by frills, floral prints, bows. Such models will complement the look for a summer walk; they will look good with a lush dress, sundress, bright shoes or sandals.

Boys will be able to opt for hats decorated with stripes, large viscous, pompons. These hats are made in more restrained shades: gray, black, dark blue. Thanks to this, hats will get less dirty during outdoor games and trips to the countryside when little fidgets can’t sit still.

When developing Canoe accessories, innovative technologies are used to extend the life of the product and make it as comfortable as possible. Specialists of the brand develop and modify their own methods for manufacturing hats, which results in high-quality products that provide air circulation, repel moisture and ensure continuous air exchange.

Applied Technologies:

• Teflon - for protection against dirt and excess moisture;
• H2Dry - allows the scalp to breathe, removes excess heat;
• High twist - preservation of the size and shape of the product in any situation;
• 3D tube - hats are made from special, airy and light yarn.

Safety is a requirement that brand experts strictly follow when tailoring products. Accessories are made from natural hypoallergenic materials that do not cause skin irritation. Particular attention is paid to the selection of raw materials, since both the aesthetic characteristics of the future product and its strength depend on this. The brand's products are created from wool, linen, cotton, as well as high-quality synthetic threads. Thanks to this, Canoe hats retain their aesthetic characteristics after prolonged wearing.