Calvin klein

The founder of this brand is called the main minimalist of all time. The brand itself is associated worldwide with sexuality, challenge and scandal.

Calvin Klein is not just a popular brand of clothes and underwear, it is a true embodiment of grace and inner freedom, which has no framework.

Kelvin Klein was born in 1942, and, according to family legend, he already in childhood realized that he wanted to be a designer.

The boy's dreams came true - at 18 he graduated from the Higher School of Art and Design, then entered the New York Fashion Institute of Technology.

At the beginning of his career, he worked in various fashion houses in New York as a henchman, but pretty soon he was tired of being in the margins.

In 1964, he married, he and his wife had a daughter, but after 10 years the marriage broke up.

In 1968, he founded his own company and created his first collection with the money that he borrowed from a friend of Barry Schwartz, who eventually became his companion.

The 70s were marked for him by stormy parties and bohemian parties, which he soon got tired of. In the late 80s, he married his assistant Kelly Rector, however, in 2006 this marriage also came to an end.

Initially, Calvin Klein Ltd. was an atelier engaged in tailoring men's classic clothing in the person of Klein himself.It was located in one of the New York hotels, which, according to legend, was a great success for the novice designer.

Once the owner of a fashionable boutique, which was a floor above, made a mistake with the elevator button and wandered in the studio to the young Kelvin. He was so impressed by the collection of clothes he saw that he immediately made an order for 50 thousand dollars. Perhaps, if this fateful meeting had not happened, everything would have turned out differently for the designer. It was thanks to her that he got the opportunity from the very beginning of his career to use money for his pleasure and to create truly incredible things.

A year later, Klein became famous in the bohemian party of New York and even starred for a glossy magazine. These were crazy years of life, according to the designer himself, which were accompanied by many parties, alcohol and drugs. However, in an amazing way, this did not affect his performance in any way, and in 1970 he decided to launch a line of clothing for women.

Based on a classic men's jacket, he creates a PerCoat coat, which for a long time sets the tone for fashion trends of that time. Today, this model is known to us as a pea coat - a double-breasted cropped coat that never goes out of style.

In 1978, a turning point in the history of the brand. Kelvin had long before realized that jeans are a wardrobe item that is undeservedly deprived of the attention of famous designers.

Up to this point, denim pants were associated with work clothes for everyone, and it was Calvin Klein who made the fashion revolution by releasing the first branded jeans. They have become a symbol of nobility and sexuality, and every American fashionista now dreams of getting a stylish pair with the cherished letters CK.

Later, Klein was the first to paint denim black and sewn a model that tight-fitting figure.

In the early 80s, the brand began to produce men's underwear, which today is considered legendary. A wide elastic band with the brand logo made it recognizable all over the world, and the number of fakes and copies continues to be issued in countless prints today.

The company's revenue is growing rapidly, brand clothing is sold throughout the United States and in Europe, and annual revenue exceeds $ 600 million!

However, this turn of events is quite justified, because the owner of the brand is gushing with innovative ideas that are enthusiastically accepted by the public. One of the most significant, without a doubt, is the creation of the unisex style.

Kelvin Klein was the first to create a clothing collection that was not gender-normative, that is, it was equally suitable for people of both sexes. He made the greatest revolution in the history of modern fashion, abandoning the framework and conventions and allowing people to wear the most convenient and comfortable clothes, regardless of gender.

The designer not only laid the fashion trends himself, but also reacted as quickly as possible to any changes in the fashion industry. For example, when the military style came into fashion in the early 2000s, cargo trousers and protective clothing were among the first in the assortment of the brand. Gradually, the company grows into an empire and begins to open its boutiques in the East.

Despite its incredible popularity, annual millionth income and several prestigious awards, after 30 years of tireless work, Klein begins to think about vacationing.

In 2003, the company was sold to Phillips-Van Heusen's shirt corporation for $ 400 million. The designer got the right to be a consultant in this huge empire and choose a new receiver when he wants to finally retire. The new designer of the Calvin Klein brand was the Brazilian Francisco Costa. He remained faithful to traditions, creating clothes in the usual minimalist brand fans.

In 2016, he was replaced by Raf Simons, who is in this position today.

The brand has been and remains one of the most recognizable, successful and best-selling in the world. His concept, as before, is based on conciseness and simplicity, which never goes out of style.

A year ago, the brand regained the status of the most talked about, thanks to the #mycalvins advertising campaign, in which popular singer Justin Bieber and supermodel Kendal Jenner took part.

Advertising of this fashion house generally deserves special attention, so we offer to get acquainted with the most significant campaigns in its history.

We already know that Calvin Klein is a kind of revolutionary in the world of fashion, the founder of one of the most popular styles and the creator of the first designer jeans. In addition, he is a legend in the advertising world, whose name is associated with many scandals.

It all started with the very first jeans advertisement in the history, which later became one of the symbols of the sexual revolution in the USA. It’s not surprising, because the poster showed off 15-year-old Brooke Shields, and the billboard read “Do you know that there is nothing between me and my jeans?”

The public reaction was deafening - at that time, the puritan States accused Klein of promoting teen pornography, but at the same time, jeans sales skyrocketed.

With this advertisement, a series of advertising provocations of the KC brand began, and other brands also picked up on this trend.

In 1988, the face of the Calvin Klein Collection line was the young model Christy Turlington. Subsequently, she more than once became the face of the brand. For example, in 2013, a contract was again signed with her, and Christy again starred in a frank advertising photo shoot, because her figure, and at 44, was a subject of admiration.

In the early 90s, the brand shocked the public again - an almost naked male body was demonstrated for the first time in an advertisement for underwear. A billboard featuring Mark Wahlberg flaunts in midtown Manhattan, Kelvin is accused of propagating excessive sexuality and debauchery, and sales are once again reaching a critical point.

Today, a picture of Mark with a perfect press and a disinfecting smile is also on the list of cult and most memorable ones.

The 18-year-old Kate Moss, whose career and popularity began with this brand, also took part in this advertising campaign. Together with Wahlberg, she starred in an advertisement for the legendary unisex perfume Calvin Klein One, as well as in an advertisement for jeans, which again shocked the public - except for this piece of clothing, she was nothing more.

Kate already had a scandalous image, so they worked perfectly with the Calvin Klein brand. They worked together for quite some time, until in 2003 Natalya Vodyanova replaced her. She continued the tradition - the same face type baby face, thin and at the same time sexy figure.

In 2007, the brand still continued to surprise - a black guy, actor Jimon Honsu, first appeared in an advertisement for the CK underwear for men lineup. This gave a new impetus to the development of the brand, which began to move in a rebellious direction.

Two years later, Calvin Klein again faced a scandal. The brand decided to go beyond and create lingerie for girls with curvaceous forms that hot Eva Mendes could adequately present. The frank advertisement in which the actress starred was called "pornographic" and "sexy as hell."

It should be noted that the vast majority of CK advertising photos are concise black and white images. There is nothing superfluous in them, only the emphasis on the product itself and the model body.

The brand philosophy has always been provocative, advocating that sexuality has no limits. This approach could not be given easily, so at one time Kelvin Klein faced many lawsuits.

In 1995, an investigation began that accused the brand of exploiting minors in sexual advertising. The public demands a ban on provocative advertising with young Brook, a number of major publications are supporting it.

In order to prevent his company from being destroyed, Klein was forced to submit, after which all charges were dropped from him.

The brand has repeatedly faced litigation, as the fashion designer did not stop creating advertising campaigns that plunged society into shock.He paid millions of claims and apologized publicly, while his brand sales continued to grow. No one argues that scandals have become one of the components of CK's success, becoming part of the company's image.

• Calvin Klein Collection is a luxury monobrand line, which produces underwear, clothing and accessories of the highest quality.
• CK Calvin Klein - inexpensive clothing and shoes in casual style.
• Calvin Klein (White Label) - Sportswear and shoes.
• Calvin Klein Jeans - Denim Clothing.
• Calvin Klein Golf - Clothing, shoes and golf accessories.
• Calvin Klein Watches & Jewelry - exclusive watches and jewelry in the style of minimalism;
• Calvin Klein Home - stylish clothes and home accessories;
• Calvin Klein Underwear - the line of the famous lingerie.

Previously, lingerie was ugly, but practical, or uncomfortable, but seductive. Everything changed with the advent of Calvin Klein Underwear - underpants and bras became comfortable and sexy at the same time.

Cotton models with a wide elastic band, on which the brand logo is applied, remain the most popular to date. The assortment includes classic models, tanga panties, thongs, bikinis and shorts, so each girl can choose the model that suits her.

Brassieres are also diverse - these are comfortable tops, sleek underwire models and push-ups. Of course, lace patterns are not complete, however, they are always restrained and concise. There are no extra elements, only thin cotton and elegant lace, which is created to emphasize the beauty of the female body.

The swimwear presented in the assortment will invariably preserve the brand concept - unchanging minimalism and restrained colors, but at the same time they make the figure seductive and sexy

The Calvin Klein Home line features homewear in which you will feel comfortable and attractive. It can be a thin dressing gown, cotton pajama pants and a T-shirt or shorts with a shirt.

You can supplement your home look with a sweatshirt or sweatshirt, which will be indispensable in the winter season.

Since it was this brand that promoted jeans to the big fashion world, a pair of denim pants with the coveted CK label is still the epitome of impeccable style and taste.

Jeans with a signature omega seam on the back pockets are always high quality and discreet minimalism. The assortment includes a variety of models, both classic and trendy - with scuffs, holes and other design elements.

T-shirts with the CK logo have never gone out of style. They were especially popular in the 90s, and now, with the return to fashion of this era, they have regained unprecedented popularity. The brand once again proves that laconicism and simplicity is incredibly beautiful and stylish.

In almost every line there is a variety of outerwear for every taste. Of course, the most popular are down jackets. Many of them are represented by short quilted jackets, which are popular among young people. They are comfortable and lightweight - perfect for everyday wear.

There are more genuine options - down-padded coats. All models have a discreet discreet design that resembles a sporty style. The same applies to the coat - medium length, classic cut, neutral color scheme. Sometimes there are models with a fur trim on the hood.

Outerwear of this brand is aimed at active and purposeful residents of the metropolis.

All presented shoes from CK keep the brand concept. These are always restrained models without frills and elaborate decor, regardless of the line. The assortment includes sandals and sandals, flip flops and slippers in a sports style with the inscription Calvin Klein, shoes with and without heels.

The most popular are casual sneaker models, which can serve as a great alternative to the sneakers of famous sports brands. Made of genuine leather, they are comfortable and comfortable to wear.

The key to success of Calvin Klein watches is impeccable style and traditional Swiss quality. They are released under the separate brand of SK Watch Co. Ltd., which was created through collaborations with the CK brand and the renowned watchmaker Swatch Group.

The first watch of the brand, aimed at young dynamic people, was released in 1997. Bright design and presence of a company logo among many other manufacturers.

Every year a new collection of watches is released, which is divided into three areas: designer models, classic women’s and classic men’s.

Recently, the Flash model has been popular - it is a wide metal bracelet on which the dial merges with the case. Such watches are incredibly stylish and absolutely universal. They will look good with everyday clothes, business and even evening looks.

The best-selling has always been the Reversible model. They have a clasp located under the dial, and a strap made of leather, as a rule, is bilateral.

Handbags and wallets Calvin Klein have a discreet design and a calm color scheme. Previously, each model was combined with all the clothes presented in the collection. Now accessories belong to a separate line, so the range has become more diverse.

It presents a variety of everyday roomy models - shoppers, totes and hobos, and compact crossbody on a long strap. There are also small elegant clutches to go out.

The design of all Calvin Klein accessories is designed to reject everything superfluous and pay special attention to details. This is the main concept of the line, which has been maintained for years.

The first perfumes of the brand were released in 1978, but this attempt was unsuccessful. Despite this, Klein did not abandon attempts to create the perfect fragrance, and he succeeded. In 1985, Obsession perfume was released, for the advertisement of which the nude Kate Moss starred.

This was followed by the release of loud iconic fragrances Eternity (1988), Escape (1991) and, finally, in 1994 the unisex perfume CK One was created, which critics consider the brand’s best creation.

At the moment, the loudest and most popular fragrance, without a doubt, is Euphoria, released in 2005. She was awarded the prestigious FiFi Awards - a kind of Oscar, which is awarded for achievements in the field of perfumery.

Calvin Klein is one of the brands that counterfeit most often. In particular, this applies to underwear, perfumes and watches.

The latter must necessarily have a package with a logo, a quality certificate and a guarantee from the manufacturer. Any model has an original test on the case, belt and fastener - this allows you to distinguish even a very high-quality copy.

When choosing Calvin Klein perfumes, pay attention to the packaging - there should be a hologram on it, and on the bottom - a special batch code that allows you to check not only the authenticity, but also the shelf life of the fragrance. It is worth noting that the cost of CK perfumes is in the middle price category, so most girls can purchase original perfumes without compromising their wallet.

It all depends on the line in which you purchase the selected item. If it is inexpensive, then it makes no sense to rely on luxury quality, and, on the contrary, all things from the premium line will please both their appearance, quality, and long wear.