Belstaff

Biker jackets of the British brand of clothing Belstaff are known all over the world. In addition to this wardrobe item, which, incidentally, is very popular, the company also produces other convenient casual clothes and a number of accessories.

The history of the company began almost a hundred years ago - in 1924. Its founders were Eli Belovich with his son-in-law Harry Grosberg. The birthplace of the brand was the small village of Longton in the British county of Staffordshire.

The name of the new brand was made up of the name of the county and the name of the founder, and the bell became its logo (in 1969 it was replaced by the legendary bird Phoenix spreading its wings).

The company took its first steps at the peak of the craze for motorcycles, which ensured its initial success. Moreover, Grosberg and Belovich offered their customers not just jackets, but comfortable waterproof clothes.

The founders of the company invented and developed the technology for manufacturing waterproof cotton material soaked in various oils, which was called Wax Cotton, themselves.

Gradually, branded products gained popularity not only among bikers, but also among aviators and fans of an active lifestyle and leisure.

The company's products were so in demand that it continued to work even during the Second World War and in the postwar years (despite the general crisis and economic downturn). It was during this period that the Black Prince Motorcycle model was created, which became a real legend among bikers.

Over time, expanding and complementing production facilities, the company began to produce aviation goggles, leather gloves and other accessories. Significantly expanded and the range of manufactured wardrobe items.

In the 90s of the last century, developers proposed several more innovative technologies, among which:

• Belfresh material, which perfectly absorbs moisture, including sweat, allowing you to feel comfortable even in intense heat;
• Beltech material, which, unlike its “colleague,” was completely waterproof, but well breathable.

Despite the popularity and new products, the company during this period was not going through the best of times. The blame for the textile British crisis. They managed to survive only thanks to loyal customers.

In 2000, the company changed its owner - it became the property of an enterprising Italian named Malenotti. However, the new owner decided not to change anything in the concept of a fashionable and popular brand.

In 2006, another innovative technology, Q.A., was patented by the trademark. S, thanks to which branded models can be easily adjusted, “adjusted” to the needs of a particular moment.

Currently, there are many representatives of the Hollywood beau monde among fans of Belstaff branded things, including Brad Pitt, Tom Cruise and Nicole Kidman, Angelina Jolly and George Clooney.

In addition, the brand’s clothing has its own rich film library. It was worn by the heroes of the films Aviator, Ocean's 12 Friends, Mission Impossible 3, and many others.

But having correctly assessed the situation, the company management again launched a line for tailoring it, even increasing its range by expanding the color palette. Today, this coat is one of the most sought after in the Belstaff collection.

Despite all the difficulties, the brand managed not only to survive, but also to maintain its popularity. All this became possible thanks to:

• The high quality of each product. Every employee of the company - from developers to masters of cutting and sewing, understands that there are no trifles in their business, therefore they relate to the quality of even the smallest details and to any action;
• Strength and wear resistance of used fabrics;
• The use of natural materials, the most popular of which are leather and cotton. When sewing modern clothes, the company, of course, uses the latest artificial materials, but this is extremely rare;
• Originality and uniqueness of styles;
• Invariably stylish design.

In addition, any thing with the Belstaff brand is convenient and practical.

Modern women are not much inferior to men. They also love tales, speed, outdoor activities and convenient practical things. Therefore, in the Belstaff assortment you can find many wardrobe elements for the female half of humanity.

The collection of all kinds of wardrobe items for ladies includes not only women's leather jackets, but also:

• dresses for all seasons and any length;
• light and warm tunics;

• joggers (sweatpants for walking or running);
• shirts of various styles with long and short sleeves;

• coat of various materials, including with down filler;

• skirts;
• sweaters;

• pants for everyday wear;
• trench coats and much more.

Among the most popular models:

• Coat trench created with the participation of Liv Tyler.This model is made in a traditionally restrained English style. Material - cotton and linen in almost equal parts. Originality is given to it by a cut in the front and a slot on the back, button fasteners, two pockets and sleeves - a “bat”.
• Double-breasted leather coat with a two-tone pattern, high collars and lots of pockets.
• Calthorpe - from bovine leather with a cotton lining (on the inside of the cuffs and collar, velvet is used as the lining fabric). This model allows you to adjust the size of the item by adjusting the neck and waist.
• Leather jacket Triumph. Made of matte grained leather handmade. A stand-up collar, four patch pockets and a wide belt.

• Single breasted safari jacket in 100% cotton. With a high collar, zipper closure, complemented by buttons and a belt.
• A cropped leather jacket with a stand-up collar.
• Sweatshirt made of high quality cotton. Decorated with embroidery.

The color palette of the brand is mainly dark shades: black, brown, gray, dark green. However, there are exceptions - models of brighter colors or with color inserts.

Convenient and practical - such reviews about Belstaff clothes can be heard most often. Most buyers note that in branded items, thanks to the thoughtfulness of every detail and the use of innovative technologies, it is not cold in winter and not hot in summer. In addition, she does not constrain movements.

Quality and durability fully compensate for the not very low price of products. Considering that one thing from this company can be worn for several seasons, good savings are obtained.

As for everyday wardrobe items (trousers, sweaters, skirts and others), they are made exclusively from soft fabrics and yarn. Therefore, many owners of branded things note that they are pleasant to the body and wearing them is a pleasure.

Those who already wore or wears branded things and those who are just planning to purchase them, note the invariable style of all the company's products.

In addition, for many women, buying Belstaff clothes is not just a purchase of a convenient, practical, beautiful and stylish thing, but also a way to join the legend and become a part of it.