It is often difficult for a modern fashionista to navigate in a huge list of offers of bright European brands. And in order to create a unique harmonious and complete image, sometimes you have to spend a lot of time picking up wardrobe items that combine with each other. But among the many brands there are manufacturers offering a wide selection of ready-made options that can satisfy the most refined taste. One of them is the fashion house BCBG Max Azria.
History of creation
The founder of the famous BCBG Max Azria brand, the talented designer Max Azria, who conquered the world’s high fashion markets, was born in Tunisia in 1949. When he was still a teenager, his family emigrated to Paris. In the romantic atmosphere of French life, Max made a firm decision to become a fashion designer. In 1970, after six years of hard study of all the wisdom of the modeling business, Azria presented his first collection of women's clothing to the public. But he never managed to get to the top of the fashionable Olympus, then nine years later, in 1981, he moved to California for permanent residence.
In the states, the future couturier organized production - he bought jeans, alter them and offered customers as a European fashion. Soon, he opened a whole network of small shops, which Americans liked with the proposed style with a French zest. In the late eighties, Max met his future wife, an emigrant from Russia, with whom they later founded the BCBG fashion house.
In 1989, the designer created the first clothing line under a new trademark, positioning it as a European brand. Thanks to such a competent marketing move, the brand he created quickly became popular in the United States.Inspired by the success of the American public, the fashion designer is actively creating collections for women, including beautiful evening dresses, elegant suits, trousers and shoes.
The accessories necessary for creating a complete image were also not disregarded: bags, hats, gloves, scarves, belts, glasses and even jewelry, so that any lady could dress the designer from head to toe.
Main collections
The brand offers its customers a wide selection of models of a full range of colors with a harmonious combination of shades and halftones. In the latest collections of the wizard you will find many classic versions of monochrome combination models with a predominance of one basic color, as well as bright, extravagant outfits playing with helmets.
Today, one can distinguish several main collection lines - an exquisite female theme, strict male and liberated youth. Each direction has its own unique style.
Lovely ladies will be able to satisfy any of their whims - from cocktail and evening dresses to chic wedding dresses - everything that creates a talented couturier impeccably and elegantly.
Sexy and bewitching BCBGeneration, which conquered the public in 2008 and still enjoys wide popularity among women of different ages, today it is under the auspices of the daughter of Max Azria. The wife of fashion designer Lyubov Azria in one of the collections of 2017, presented an experiment with clothing focused on classes in the gym, offering customers sportswear using more expensive elastic fabrics, thereby turning a banal sports style into a bohemian aesthetic.
Of course, one of the trademark’s victories was the launch of the Plus Size clothing line for chubby women, debunking the myth that high fashion is the prerogative of skinny models. Thus, BCBG Max Azria thoroughly and for a long time won the hearts of first ordinary Americans, and then the world public, who wants to dress stylishly and tastefully. After the release of the first Plus Size collection, it was sold out at lightning speed and has since remained at the peak of popularity around the world.
Create a spectacular look
To create a truly elegant and unique image, when choosing stylish delusional clothes, you must focus, first of all, on the parameters of your figure. You should visually, with the help of brighter details, emphasize the advantages granted to you by nature, thereby leaving the problem areas invisible.
If you like to play in contrasts, then clothes of lighter tones with dark or bright accessories will look more harmonious. The main rule is that you do not need to combine wardrobe items with different patterns, and at the same time use a combination of warm and cold shades - this will violate the harmony of the image you create.
The simplest and at the same time winning option is a combination of things of the same color, differing only in tone. Do not lose sight of the texture of the material, it is much better if the main thing of your outfit is made of denser matter, while additional items from lighter airy fabrics.
Anyone who prefers black can pick up objects and accessories of any other color to him., well, if you can’t make a choice when choosing a wardrobe, use the golden rule, taking all the shades of gray as the main one, since the classic gray color is combined with the main color scheme.
Remember that following the rules of combining colors and textures, in your wardrobe, every woman can dress with taste. Be always beautiful and stylish with BCBG Max Azria.
