Asics

Asics is a Japanese brand with a worldwide reputation. She is engaged in the development and production of sports equipment: the famous brand produces sports shoes and clothes for various sports, and related accessories.

Initially, the brand had a completely different name: its history originates in the distant 1949 in the town of Kobe in the difficult post-war period. Even then, the founder of the company, 32-year-old Japanese Kihachiro Onitsuka, inspired by the idea to help people restore their mental and physical balance, decided to raise the spirit of the nation. His dream was to unite people through sports.

So bold decision Kihachiro became the philosophy of the brand.

Initially, the brand was called Onitsuka Ltd (by the name of the founder), engaged in the production of sports shoes that were sold in the country. Kihachiro had no experience in creating shoes, but had a great desire, so he intensely began to study the development process. He borrowed many ideas from different spheres of life.

So, suction cups on the soles of the famous Onitsuka basketball shoes appeared thanks to the tentacles of an octopus. The brand became the first brand to launch basketball sneakers.

The sole of this model, called Bashu, was decorated with a tiger head. Soon the brand became known as Onitsuka Tiger.

Fascinated by the creative process, Kihachiro, in addition to using high-quality materials and the convenience of products, poses new challenges: from this moment many innovative technologies begin (mesh textiles, which supplies the feet with air, vulcanized rubber, new synthetic fiber vinylon, rounded toe shape, midsole foam, interchangeable spikes, etc.).

Technology replaced one another, improving each model. “There is no limit to perfection”, the designer considered, becoming a pioneer in his segment, inventing technologies that provide comfort and convenience of shoes.

The ideas of the famous Japanese began to be used by other manufacturers (in particular, Nike), which led to litigation. However, it was persistence and the desire to move forward that allowed the company to take a leading position in its segment. In 1977, Chihachiro merged with the GTO brand (manufacturer of sports and fishing products) and the Jelenk brand (uniform designer).

From that moment, the company began to be called Asics, after the first letters of the Japanese proverb “Anima Sana in Corpore Sano” (in a healthy body - a healthy mind).

Today, the brand is successful and recognizable. It produces a sports line of shoes and clothes for men, women and children, is a supplier of sportswear for Olympic teams, actively promotes its products on the world market and often acts as a sponsor of the largest teams of sports events.

The heart of the company is the Sports Science Research Institute, opened in May 1990 in Kobe, which is engaged in the study and development of ideal shoes, clothes, accessories for sports and outdoor activities. The company works closely with scientists, athletes and trainers. The founder of the company did not become in 2002, but his ideas are successfully being implemented.

Brand philosophy “Your distance is the whole world!” felt in every product.

The main directions of the brand are sports shoes and clothing for sports and outdoor activities. In addition, he releases related accessories to provide a complete sports kit. The brand takes care of everyone: in its assortment there are products for children, adolescents and adults. A wide range of sizes adds pluses to the brand rating, allowing you to choose models for all family members, regardless of age and size.

The advantages of the brand include a rich color scheme of any collection, whether it be shoes or clothes. This is the brightness and saturation of tones, bold contrasting combinations that will appeal to everyone. The lines are distinguished by a wide range of models. This allows you to choose a product for a particular sport, training or just options for outdoor activities and even everyday products for those who are a fan of sports style.

Thanks to the special developments of the company, the brand’s shoes are safe, it is carried out taking into account various degrees of shock load during movement. The range of sneakers includes a number of models: these are running models, including those designed for running on asphalt, volleyball, basketball, tennis men, women and children.

One of the popular models are studded sneakers, sneakers, a series of Gel Lyte, Gel Kayano, Pulse and Tiger.

Children's models are made taking into account the features of a growing leg. They are designed specifically for the proper development of the musculoskeletal system, reduce the shock load not only on the feet, but also on the knees and spine. These shoes exclude trauma to the child during running and movements, any slip, reliably fixing the foot in the correct position. Thanks to innovative technologies, the movement in these shoes is smooth, excellent depreciation, and the shoes themselves are light and comfortable.

The bright color scheme for children has no limits: in one model there can be up to five shades, thanks to the skillful selection of which, the products look stylish and impressive. In addition, it is worth noting the individual design feature. The trademark registered a special pattern of four intersecting stripes as a sign of the company. This pattern is present on almost all shoe models.

Juicy composition ensembles are also present in adult models. It’s nice and convenient to go in for such sneakers: they don’t rub your legs, they have excellent grip, light weight, they pass air well and are durable.These are special shoes that have been tested by time and real customers.

Revolutionary sneaker models with enhanced cushioning allow you to enjoy sporting achievements. In the sneakers, heel support is provided, excellent fit to the upper part of the foot, they are distinguished by an ideal fit due to the use of a highly elastic mesh.

Clothing is characterized by maximum comfort. It is made of soft elastic materials that have drainage properties. Some models are made using seamless technology, which adds comfort to wear.

The collection of sportswear includes sports suits, T-shirts, parkas, hoodies, sweatshirts, tops, sconces, swimwear, leggings, tights. Due to the use of special elastic materials, the necessary compression of the muscles is ensured (vibration level is reduced), due to special compression inserts, support for the knee joints is created. Thanks to flat seams, the skin is not rubbed.

Jackets made of ripstop have knitted inserts that provide products with additional comfort and protect from cold, wind and moisture. A special pocket for the slider eliminates chin rubbing. In these models there are reflectors, which increases human safety in the dark.

In addition to the main rulers, the brand produces stylish additions: bags, backpacks, baseball caps, headbands, visors, scarves, pipes, socks, insoles, knee pads.

Running bags-sets Asics - practical functional backpacks made of special lightweight textile with moisture protection and wear resistance. They are ideal as an accessory for running, have a lot of small compartments, do not interfere during training and contribute to improving the athlete's visibility.

Socks differ in different heights, can have a special low neckline for special comfort. Professional models cushion the foot, reduce the load, help prevent vibration in the calf muscles (reduce energy loss).

Baseball caps are distinguished by the presence of reflectors, which increases the visibility of the wearer in foggy weather. They protect the head from the sun and remove sweat from the scalp. For winter, the brand offers hats.

The brand’s knee pads are developed using a special technology that enhances blood circulation. In contact with a solid surface, they absorb shock, these products do not squeeze the body, they allow maximum freedom of movement.

Kihachiro's innovative ideas have turned the world of the sports industry upside down. With each new technology, the company made a breakthrough, from the properties of materials to the relief of shock loads. The research department is constantly working on creating new and improving existing developments.

Asics technologies used in clothing:

• Motion Dry (dry under load);
• Motion Protect (protection against wind, rain and snow, optimal air exchange);
• Motion Cool (providing coolness, adjusting moisture and body temperature);
• Motion Muscle Support (stabilization and muscle support, improved blood flow, reduced risk of injury).

Brand developments used in the manufacture of shoes:

• Duotech (protection from snow, wind, rain and the "breathing" effect that promotes the removal of moisture);
• Gel (reduced load on the musculoskeletal system, maximum shock absorption);
• Duomax (reliable fixation of the foot);
• EVA (cushioning when moving, lower midsole breakdown);
• Anti-Gravel Tongue (special tongue design that keeps dirt out)
• Ahar (reduction of premature outsole wear);

• Solyte (an alternative to EVA, necessary to maintain cushioning properties, soft setting of the foot, shock control);
• Gore Tex (moisture protection and heat preservation in the interior);
• Rhino Skin (toe reinforcement, increased wear resistance);
• Personal Heel Fit (special design of the anatomical heel);
• I.G.S. (protection against strong twisting and pronation of the foot);
• Duo Truss (protection against twisting, double stiffness of the material: softness on the outside and rigidity inside);
• VS-1 (impact mitigation and control of shock elasticity, increased service life);
• X-10 (increased wear resistance and improved grip).

Since the brand has its own measurement parameters, therefore, when buying, it is better to focus on the correspondence table of Russian and Japanese sizes.

This will greatly simplify the selection and allow you to more accurately choose the right size.

Women's sizes can also be seen in the table.

Brand products of the famous brand are of high quality and level of performance. However, often under the Asics logo, unscrupulous sellers sell low-quality fakes for the sake of profit.

To distinguish a copy, it is worth paying attention to several nuances inherent in branded products:

• Price (the real thing from Asics is expensive).
• The company's products are sold only from official suppliers (no Aliexpress or Taobao).
• Quality. The products of the Japanese brand are made at a high level.
• Expensive and high-quality components that do not deform and do not break when trying on.
• Correct spelling of inscriptions, logo (you can see on the company's website), lack of spelling errors.
• Absolute comfort when trying on.

When choosing shoes, you need to pay attention to the optimal flexibility of the sole, the presence of strong and durable laces, a soft hygienic insole saturated with an antibacterial composition. There are no excess glue, crooked seams and a pungent smell on brand shoes.

The brand receives many positive reviews. Among them, convenience and wearing comfort is noted. Clothes and shoes do not create discomfort in operation, they are light and weightless.

Brand shoes are compared with comfortable slippers; they are suitable for different seasons, including for autumn and spring, and are recognized as professional shoes for sports. At the same time, they are durable, do not rub their legs, attract bright design and high quality.

Clothing company like for its weightlessness, freedom of movement, excellent fit. Asics - the choice of those who value quality, care about health and choose an active lifestyle.