Adidas

Sportswear and footwear are currently given a lot of attention. The modern world is designed in such a way that people live in an active and dynamic mode. Therefore, many girls refuse heels and tight skirts and choose a comfortable sporty style and branded items. Athletes also carefully choose equipment for themselves, giving preference to the best and trusted manufacturers. Adidas is one of the leading sporting goods companies with a long history and international recognition, backed by many years of success.

In the post-war period in the 20s of the last century, the Dassler family decided to launch the production of shoes. Initially, Adolf Dassler, the youngest son in the family, nicknamed Adi, took charge of the production.

Then in the room, which had previously been the mother’s laundry room, he launched the production of slippers and sports shoes for people with disabilities. The written-off uniform of the military served as material for sewing shoes, and the sole of the shoe was cut out of old tires. After the elder brother of Adolf Rudolph was involved in the production process, a shoe factory of the Dassler brothers appeared.

Between the two brothers, the responsibilities for doing business were distributed on the basis of personal qualities - Adolf was engaged in model development and production processes, and Rudolph promoted the product to the masses.

For the first time, boots for professional footballers were produced in 1925 by Dassler. The model was appreciated and became another major component of production along with slippers.

A significant event in the history of the company can be called the 1936 year and the Olympics in Berlin, when an athlete in boots from the Dassler brothers took several gold medals and set world records. This event significantly strengthened the authority of branded shoes in the professional environment of athletes.

The great success of the family business was replaced by new difficulties with the outbreak of war. While the elder Rudolph was forced to fight, Adi was engaged in the production of shoes for the military. This broke the friendly tandem of the brothers and launched an irreversible mechanism.

The brothers divided two factories among themselves and went their separate ways. Adolf created Addas, which later became known as Adidas, and Rudolph soon changed the original name of Ruda to the well-known today Puma brand. The Adidas label was based on two strips from the trademark of the Dassler brothers factory, to which Adi added another strip.

Since the middle of the last century, Adolf Dassler’s company gained momentum and became increasingly popular. Olympic athletes were increasingly appearing at their performances in Adidas shoes, which had a very positive effect on the company's sales.

After the death of the founder of the company in 1978 and a series of quickly succeeding managers, brand positions gradually fell. By the 90s of the XX century, the company began to incur losses, and Adidas clothes and shoes began to be considered a relic. At that time, two main competitors came to the fore - the American brand Nike and the English Reebok.

Robert Louis-Dreyfus succeeded in breathing new life into the company that had lost ground. Seriously taking up the design and optimization of production, he created a line of sportswear for ordinary people and began to open brand stores. Attracting the creation of collections of famous stars and sponsorship of major sporting events returned Adidas to its former glory and allowed it to become one of the leading manufacturers of sports goods along with its main competitor Nike.

Modern Adidas collections are striking in their diversity. Among the models of the company, you can find the good old classics, specialized equipment for a particular sport, as well as ultramodern items made using the latest technology.

Ever since the transformation and restoration of the brand’s popularity in the early 2000s, Adidas products have officially been divided into two areas - Originals and Performance, although behind the scenes this separation began much earlier. The line of clothes and shoes Performance is represented by models that are manufactured using the latest developments.

In the production of clothes and shoes for professional sports, the company widely uses various modern technologies:

• Climacool keeps you feeling cool and fresh thanks to mesh inserts that are well ventilated. Climalite is a breathable fabric that is particularly soft and light. This fabric removes excess moisture to the outside, which allows you to feel maximum comfort during training.

• Climawarm provides reliable thermal insulation, which makes outdoor sports comfortable. In addition to those listed in the Performance line, technologies are used to protect against rain, wind and other vagaries of nature.

For wardrobe from The Adidas Originals line is characterized by a combination of the latest fashion innovations and the convenience that sports enthusiasts value so much. Such clothes are not suitable for sports, but are designed to create everyday looks.

The trefoil developed in 1972 was chosen as symbolism for this line, the petals of which symbolize the Olympic spirit of three continents.

In 1968, the company released the legendary Gazelle sneaker., which quickly came into fashion thanks to the rigor of their design and accurate execution. At first, the sneakers were made of suede, but later models appeared in textile and leather versions. A huge color scheme with a predominance of bright colors attracted the attention of young people, and especially skaters and representatives of various subcultures. Simple and stylish design, a large tongue with a signature trefoil and a flat rubber sole - all this was to the taste of street style lovers.

Another legendary model from the German manufacturer called Superstar takes pride of place among the most stylish sneakers of all time. This was the first model with a low boot and consisting entirely of leather, and the rubber protection of the fingers on the toe of the shoe looked like a shell.

This model was immediately loved by NBA basketball players and the informal rap group Run-D.M.C., which contributed to an increase in sales. Today, many hip-hop and rap artists prefer this model, and Superstar forms the basis of the casual style that is popular in modern times.

A model named after tennis star and U.S. winner Open in 1971, Stan Smith, recognized as one of the most successful of its kind, and even got into the Guinness Book of Records. A simple silhouette, classic colors and signature three strips of perforation on a leather surface sunk into the soul of youth for a long time.

This model is to this day the best-selling tennis shoe and brings a considerable income to the company. The color scheme has expanded and the materials have become more modern, but the design remains convenient and comfortable.

One of the cult Hamburg models were born as part of a collection from Adidas called City, in which all copies got their names from European cities. These sneakers became iconic thanks to the interest in the model from football fans from the UK. The original models were sewn from premium quality suede and had a T-shaped toe, which contributed to the durability of the beloved pair of shoes. A special feature can also be called a translucent sole made of natural rubber, which was a curiosity in those days.

Appeared at the dawn of the 1980s the model became another legend of this company thanks to the athlete Grete Weitz from Norway, who was the first to finish in these sneakers at a marathon in New York. After this event, sales of models in Europe and America broke all records. Throughout its existence, the model has been repeatedly improved, adding new details. Today's most common models are the Marathon 10 — summer mesh running sneakers and the Marathon TR — a warmer option for cool weather made from suede and textile.

Over time, the company worked to expand and diversify the range, developing lines for different categories of young and active people. The collaboration between Adidas and the German company for the production of exclusive clothing, shoes and accessories Porsche Design resulted in the appearance in 2006 of a joint Porsche Design Sport line. The wardrobe items from this collection are of the highest quality, simple and stylish design.

In 2008, another brand with its Neo line appeared under the auspices of a German sports company. For its relatively short existence, the Neo Adidas Sport Style line managed to win the hearts of many young people. Designers to create new models draw inspiration from all existing lines of the company and skillfully combine them with high fashion trends and its classic silhouettes. Such an interesting synthesis attracts young people who lead an active lifestyle and at the same time follow the latest in the fashion world to products of this direction.

In addition, the company has in its assortment and is constantly improving clothes and shoes for practicing extreme sports and outdoor recreation from the Outdoor line. The range is represented by waterproof jackets and windbreakers with an excellent climate control system, fleece hoodies, nylon pants and specialized shoes.

One of the most popular cross-country running shoes is the Adidas Terrex Agravic GTX. With minimal weight and a tenacious sole, these sneakers are ideally suited for off-road jogging, and the extra toe protection will protect against injuries in rocky terrain. The Gore-Tex membrane maintains the optimum temperature inside the shoe, and fast lacing will increase shoe speed.

Although Adidas wardrobe items are made for sports, the use of vibrant colors, unusual prints and bold decor make things stylish.

Women's tracksuit can have both a loose and tight-fitting cut. The use of high-tech materials allows you to train with maximum comfort. The brand’s collections have in their ranks special women's clothing for fitness and yoga, which uses compression material to improve muscle performance during exercise.

You can also choose a model for jogging or for outdoor activities. Lovers of sportswear style of clothing can easily choose for themselves a fashionable and stylish suit.

Men's sports suits more often have a free cut, with the exception of clothing for cycling. Shorts or pants can be included with the olympic jacket. The company offers men's options for athletics or football, you can also find models in sports style and classic options from the Originals line.

In addition to sportswear in stores you can find a large number of stylish and functional accessories for sports and outdoor activities. Adidas has many models of gloves with and without fingers, wristbands, bandages, socks, caps and baseball caps, as well as a large selection of bags and backpacks in various sizes and shapes.

A huge niche in the company's assortment is occupied by shoe collections, with which the history of the company began. Among the models you can find shoes for any time of the year. In addition to dividing into rulers, sneakers, sneakers and other types of shoes are divided by sports - running, swimming, weightlifting and athletics, soccer, basketball, fitness and tennis.

In addition, the collections are presented by models for extreme sports, lovers of skateboarding and everyday wear. In the assortment you can also find wrestling shoes for professional activities with various types of wrestling.

The great popularity of the brand and a wide range attract the attention of fraudsters who produce copies of branded items of low quality. Therefore, it is important to know how original models differ from fakes.

• Brand items are sold only in company boutiques or large sports stores, and not in markets.
• On the tags of the original thing there is information about the model and serial number. Moreover, in the case of shoes, this number for the right and left boots will be different.
• The presence of straight and even seams, the absence of traces of glue and a characteristic odor are signs of quality products.
• Brand things cost a lot of money, so a suspiciously low price indicates inadequate quality.
• The company has an official website on which all current models and color variations are presented. Having looked at one or another thing, you can compare it with that presented on the site and make sure of authenticity.

For bright and courageous girls, the company offers unusual bow in the style of the pop art trend popular today. The suit, consisting of leggings and a crop top with a long sleeve, is perfectly complemented by a stylish baseball cap with a transparent visor and printed sneakers. This bow from the Adidas Originals line was developed in collaboration with British actress and singer Rita Ora.

Laconic and stylish classic black Adidas Neo sneakers can easily become part of a gentle romantic image and look good in an ensemble with a flower dress.

Superstar Sneakers Model Will perfectly fit into a casual look. A gray oversized knit sweater and slightly cropped dark trousers look good with a classic sporty look.

Particularly brave girls experiment and combine sports brand shoes with classic clothes. So the popular model of sneakers in the ensemble with trousers, a shirt and a vest, complemented by an elongated coat of a straight cut, looks quite harmonious.