Essie, an American brand of nail polish, has blown up the world of the nail industry. Every year, the brand expands its product line and color palette.
A bit of history
Essie was founded by Essy Weingarten in the early 80s of the twentieth century. This woman initially acted as a distributor of nail polishes, the palette of which at that time totaled 12 shades. Essie sold these products in various beauty salons located in New York. After some time, the whole country already knew about the merits of new nail polish products:
- very resistant (compared to standard varnishes);
- variety of shades;
- attractive names (“Passionate love”, “Body language”, “Ancient wine” and others).
The tube itself (which Essy developed several years later) with the same engraving was also original. As soon as varnishes appeared in stores, they began to gain popularity very quickly. By the beginning of the 2000s, these coatings occupied a leading position among similar products.
Essy herself received the prestigious Best of Beauty Award from the American magazine Allure.
In the future, the line of products under the brand name Essie expanded. There were already not only colorful decorative coatings, but also cuticle softening oil, base, firming products, top, coat removal products, bath salt, and healing masks. All these cosmetic innovations were appreciated not only by simple girls who want to look attractive, but also by Hollywood stars, as well as representatives of royal blood: Kate Middleton, Olivia Mann, Kim Kardashian, Saoirse Ronan, Rihanna, Beyoncé and many others.
The great advantage of Essie varnishes over competitors is their natural composition.They do not contain toxic components, dry quickly and hold on to the nails for a long time. The time they are worn on the nails is almost identical to gel polishes.
Collections and Shades
The Essie brand pleases its fans with a huge palette of shades: from ultra-bright to noble red and everyday nude. Only 300 colors and many different textures. This includes delicate, barely noticeable coatings that will be appropriate for everyday use, and bright shades for the warm season, and shiny varnishes with a holographic effect and dense glitter that are appropriate for evening events. All varnishes are arranged in certain collections that meet specific tasks.
Treat love & color
This series is intended for the representatives of the beautiful half of humanity who have problems with the nail plate: it is exhausted and undergoes frequent delamination. The color scheme of the series is represented by 30 tones. Almost all of them are variations of pastel shades.
Varnish strengthens nails thanks to the nutrients that make up its composition. In addition, these coatings do not dry the nail plate, and, if necessary, are easily removed.
Gel couture
The collection was inspired by haute couture shows. In a series of 100 shades that are arranged around the main tone:
- white;
- pink;
- grey;
- nude
- red;
- pearl;
- blue;
- pink;
- violet;
- terracotta;
- green;
- metallic.
Salon gel
Products from this series are suitable for use by experienced nail art masters in beauty salons. Compared to coatings from other collections, they are more resistant and have a slightly different composition.
Gel Couture by Reem Acra
This collection of varnishes is specially designed to create wedding images. The series includes 6 colors: from classic white to rich raspberry. There is a shade of gold, pink and blue tones.
Gel couture enchanted
A series inspired by stories of princesses and fairytale characters. Of the 6 colors presented in the collection, two are distinguished by pearly sheen. Lacquers of this series are suitable not only for very young dreamers, but also for adult girls due to the presence of rich dark shades in the collection
Retro revival
Varnishes in this collection have sparkles reminiscent of the starry sky. The series is presented in six shades: burgundy, light pink, bronze, dark blue, pearl and nude. The occasion for the release of varnishes with these characteristics was a festive event - the brand's 35th anniversary.
Among the most winning colors of Essie varnishes, there are several.
- Off Tropic 967. It has a deep green tint that will look harmoniously on both pale-skinned girls and mulattos. In addition, this color will be appropriate on the handles both in winter and in the warm season.
- Altitude Attitude 942. The bright red color of this varnish is better to combine with a translucent lip gloss, so that the image is effective, but restrained. If you want to demonstrate your bold and slightly bold nature, then you can add a bright coating of nails with fiery red lipstick.
- Mezmerized 93. Indigo lacquer is an ideal find for a hot summer. It will beautifully set off the tan and will definitely not go unnoticed. The creamy texture lays down tightly and evenly, leaving no unpainted areas.
- Surrounded Be Studs 390. A base is not required for applying this coating. And so it will hold for a very long time, without forming chips and cracks. Deep blue color looks very elegant. The coating has a dense texture, lays evenly, so that a single application is possible. The coating is ideal for debutants in the field of nail art.
- In The Lobby 935. Cherry-colored varnish is always a relevant classic. Best of all, this tone will look on the nails with the shape of a "soft square".
Advantages and disadvantages
Essie brand varnishes are popular not only among nail art lovers, but also among professionals.Masters appreciated their quality and a large line of shades, so the brand is today found in many beauty salons and specialized cosmetics stores. There are several advantages to coatings.
- A special varnish formula that prevents the formation of chips and cracks.
- Persistence: at least 7 days. The manufacturer of cosmetics guarantees that during this period of time, nothing negatively affecting its appearance will occur with the coating: the varnish will not turn yellow, the color will not look wiped.
- Annually in the collections there are new products that keep up with the latest fashion trends. The color palette of varnishes becomes even wider, and new components are added to the formula.
- The varnish ideally lays down even at single-layer application. It does not spread on the surface of the nail plate, does not form bubbles and bald spots.
- A wide range of colors allows each girl to find exactly the one that matches her style and individual preferences.
- A flexible brush of a convenient shape allows you to apply the coating in one motion immediately on the entire nail plate. The special structure of the brush allows you to make an even semicircle along the lunula.
- Varnishes do not contain toxic substances and have no unpleasant odor. In the formula of the cosmetic product there are no components that can harm the structure of the nail: toluene, formaldehyde.
- Varnishes dry in a short time, forming a beautiful glossy top coat.
Among the shortcomings of Essie products, only three points are noted.
- High cost. For one tube with 15 ml of varnish will have to pay between 250-500 rubles. The usual varnish for such a price few will buy. But when you consider that the Essie brand represents quality products with beautiful shades and a long service life, such a purchase may be justified.
- Lucky brand is not available in all cities of the country. In megacities this is not a problem, as specialized boutiques regularly update their product range based on current trends. For residents of remote settlements, the only option for ordering fashionable novelties is online shopping.
- Consumers of products note that if the tube with varnish is shaken strongly before application on the nails, the coating will lie unevenly and bubbles will form on it.
Reviews
Essie brand varnish reviews are only positive. The advantages of the brand include:
- presence in the collections of matte coatings;
- convenient brush shape;
- beautiful shades;
- dense texture (can be applied in one layer);
- resistance (up to 2 weeks);
- quality;
- lack of bubbles and unpainted zones;
- quick drying time;
- ease of application.
The disadvantages of Essie varnishes for girls include the low resistance of coatings (3-4 days) if they were applied without a base and not fixed with a finish coating, as well as their high cost.
How the art nail blogger Anastasia Solomatina makes professional manicure with Essie varnishes, see the video below.